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Digital Caddies Selected to Promote New Callaway Driver Launch
Digital Caddies’ audience is targeted by Callaway Golf for the introduction of Big Bertha Alpha 815. ... Read full article Twitter Facebook
Digital Placed Based Media Makes Its Big Move -- Charlene Weisler
As if the current television environment isn't challenging enough with flat expected revenue, expanding linear viewing choices, audience fra... Read full article Twitter Facebook
Programmatic, Not Problematic: 2014 DPAA Video Everywhere Summit
Video killed the radio star but programmatic didn’t kill the creative director. The 2014 DPAA Video Everywhere Summit attracted an impress... Read full article Twitter Facebook
elevate DIGITAL Raises $4 Million to Fuel Digital Signage Expansion
Chicago-based digital signage firm will expand its interactive software platform and continue growth with new Nevada Office. ... Read full article Twitter Facebook
DPAA 2014 Video Everywhere Summit Shatters Attendance Records
NEW YORK, NY - The Digital Place Based Advertising Association’s (DPAA) 2014 Video Everywhere Summit, an annual event that brings together... Read full article Twitter Facebook
FOR OPPENHEIMERFUNDS, BRAND ADVERTISING IS A MIXED BAG OF TRADITIONAL, DIGITAL PLACE-BASED MEDIA
Global asset management firm OppenheimerFundsspends an estimated $15 to $20 million each year on media. ... Read full article Twitter Facebook
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