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Why Digital Place-Based Advertising Is the Secret Sauce of Successful Mobile Campaigns
It wasn’t all that long ago that digital marketers began to talk excitedly about the rise of mobile as “the third screen”—a powerful... Read full article Twitter Facebook
Settling the Frontier of Digital Out-of-Home
The promise of dynamic place-based media for advertising and customer engagement impact continues to move forward and the settlers, both adv... Read full article Twitter Facebook
Macy’s, Ford deliver offers to NFC-enabled NYC street furniture
Retailer Macy’s and automotive brand Ford are among the marketers trying out a new near field communications solution brought by Blue Bite... Read full article Twitter Facebook
Blue Bite and Cemusa Partner on First-of-its-Kind Mobile Rollout in the largest Media Market in Nort
Cemusa and Blue Bite, the Mobile Standard In Out-of-Home, today announced their partnership and plans to add mobile engagement to thousands... Read full article Twitter Facebook
Have Reach and Frequency Become Irrelevant
WHY IT’S TIME TO STOP SELLING REACH AND FOCUS ON DPB MEDIA’S STRENGTH—LOCATION ... Read full article Twitter Facebook
TSmedia, d.o.o. Chooses BroadSign International, LLC for its "Digital Giants" LED Screens
LED displays up to 55 square meters in size run on BroadSign’s digital signage platform. ... Read full article Twitter Facebook
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