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theBITE To Serve Up US Open Coverage from the Tennis Channel

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Wednesday, August 24, 2011 – Dallas. indoorDIRECT and Tennis Channel have announced an agreement to air Tennis Channel’s coverage of the 2011 US Open on indoorDIRECT’s, in-store television show, “theBITE”, reaching 150 million consumers annually in the nation’s top quick-service restaurants.  

Each day during the US Open, August 29th – September 11, “theBITE” will feature news and daily highlights from the US Open.  The entire first week of the US Open coverage on “theBITE” will be aired with exclusive Tennis Channel branding and messaging throughout the day. 

“We are thrilled to be able to generate a high level of awareness for the Tennis Channel’s coverage of the US Open by creating an integrated theme week”, says Jonna Birgans, Vice President of Strategic Alliances at indoorDIRECT. “Theme Weeks are a way for special events, such as the US Open, to be featured prominently within our programming and our viewers love to keep up with bigsporting events like the US Open.”

“We’re excited to work with indoorDIRECT again as they help to generate awareness for Tennis Channel’s US Open coverage,” said Robyn Miller, Senior Vice President, Tennis Channel. “They have been an invaluable marketing partner in past initiatives, literally helping to put our brand in front of millions of people around the country.”

“theBITE” has been a long time programming partner of Tennis Channel and regularly features Tennis Channel’s “Court Report”, which highlights the latest news and updates from the Tennis world.  “theBITE” is a one hour magazine-style show that’s’ seen in the nation’s top quick-service restaurants and features short bites of entertainment, sports, music and lifestyle segments that’s updated weekly.

For a list of locations to see the Tennis Channel’s coverage of the US Open on “theBITE” you can visit http://indoordirect.com/find-a-restaurant/ or watch online at http://indoordirect.com/watch.


About indoorDIRECT:

Indoor Direct, Inc. (“indoorDIRECT”) produces “theBITE”, a national in-store television show that delivers short clips of sports, music, entertainment, and lifestyle content to over 150 million consumers annually.  “theBITE” is currently distributed in the nation’s top DMAs to more than one thousand major quick-service restaurants nationwide including; Taco Bell, Wendy’s, Denny’s, Carl’s Jr., Hardee’s, McDonald’s, KFC and Arby’s. Free Wi-Fi is currently being provided to customers in select locations and plans are underway to expand free Wi-Fi access nationwide.

indoorDIRECT is a privately held company based in Dallas with additional offices in New York and Los Angeles. Visit our website at
www.indoordirect.com.

About Tennis Channel:

Tennis Channel (
www.tennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle.  A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community.  It also has the mostconcentrated single-sport coverage in television, with telecast rights to the US Open, Wimbledon, Roland Garros (French Open), Australian Open, Olympus US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup.  Tennis Channel is carried by nine of the top 10 MSOs, Verizon FiOS TV, and has a national footprint via DIRECTV and DISHNetwork.


Media Contacts

indoorDIRECT
Brian Hasenbauer
214 580 4920
bhasenbauer@indoordirect.com

Tennis Channel
Eric Abnser
310 314 9445
EAbner@tennischannel.com

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