Digital Place-based Advertising Association Announces Two Staff Moves to Address Growing Membership
Digital Place-based Advertising Association
Announces Two Staff Moves to Address Growing Membership Base
and Expanded Initiatives
NEW YORK, June 23, 2011 – The Digital Place-based Advertising Association (DPAA) announced today that Ryan Pogy has been promoted to director, member services and that Noah Klas has joined the association in Pogy’s previous position as manager, member services.
“We have grown our membership by 50% over the past nine months and are in the midst of several major initiatives including preparations for our fourth annual – and biggest ever -- Digital Media Summit in October,” said Susan Danaher, president of the DPAA. “Expanding Ryan’s responsibilities and adding Noah to our team will enable us to maintain our high level of member service while we simultaneously focus on building awareness and developing sales tools for the digital place-based industry at large.”
Pogy joined the DPAA in 2007 following a consulting stint for PlayNetwork. From 1999-2006 he was general manager for Wingmaster Company, where he managed multiple new product development projects for Ford Motor Company. Pogy also served as director of business affairs for JVI Productions from 2003-2007. He earned a bachelor’s degree in business administration and management from California State University in Northridge.
Klas joins the DPAA from RER Entertainment, where he was branded entertainment coordinator. Previously, he was a marketing/production assistant at Columbia Pictures and an advertising sales assistant at AMC/WE tv, a division of Cablevision/Rainbow Media Holdings. Klas earned a bachelor’s degree from Syracuse University.
Founded in 2007, the Digital Place-based Advertising Association (DPAA), formerly OVAB, represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.dp-aa.org.
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