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Reach Media Group Announces New Technology Deployments in CETW Keynote

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Reach Media Group Announces New Technology Deployments in CETW Keynote

Places Digital Out-of-Home at the Heart of Social and Mobile Engagement


SAN FRANCISCO – April 28, 2011 — Today RMG Networks CEO Garry McGuire delivered the keynote remarks during the 2011 Customer Engagement Technology Worldwide (CETW) Conference at San Francisco’s Moscone Convention Center. McGuire’s speech entitled “Engaging Your Customers, Out-of-Home, Along the Path-to-Purchase” provided a snapshot of today’s media landscape and talked about how advertisers are using innovative technologies to engage people throughout their lives as they work, shop and play.


In addition to providing insight into this quickly evolving industry, Mr. McGuire used the stage to unveil some big news at the Moscone Center. Four groundbreaking announcements were included in his keynote:  


First Ever NFC-Enabled Place-based Media Network with Blue Bite

Making use of the emerging Near Field Communications (NFC) mobile technology, RMG and technology partner Blue Bite launched a first-of-its-kind place-based media network that exists entirely on mobile devices. Test locations for this new media network have been deployed around San Francisco with roll out to New York, Chicago, Los Angeles and Boston in the second half of 2011. Search giant Google is pursuing a similar platform as NFC is incorporated into its Android phones but the RMG/Blue Bite offering combines the power of digital out-of-home media to activate consumers at the point of purchase with the exciting new NFC technology that enables them to act. Inaugural sponsor HOTELS.COM has signed on to prove the effectiveness of this exciting new platform.


“We are enthusiastic about the launch of mTag and our NFC capability with RMG Networks, staying true to our core belief in the innovative use of leading-edge technologies to increase value for consumers, our advertising clients and our partners,” said Mikhail Damiani, CEO and Co-Founder of Blue Bite.


RMG and Groupon to Bring Daily Deals to DOOH

Leveraging the power of place, and the context of time, RMG has partnered with Groupon to deliver timely and relevant offers to millions of active consumers when they are away-from-home and making purchase decisions. This first-of-its-kind affiliate relationship in the DOOH space will bring daily Groupon offers to over 75,000 digital screens and reach 35 million viewers each month. Consumers will be able to act on daily deals using RMG’s recent deployment of mTag NFC technology. The RMG Groupon offers will roll out across the company’s media networks including: Today, Fitness Entertainment Network, Point-of-Care, and Executive Media Network. RMG locations will begin launching Groupon deals on May 16th, 2011.


First National Rollout of Location-Based Services for DOOH with LocaModa and Foursquare

To deliver even greater utility for venues and new customer engagement opportunities, RMG taps into the power of social media technology to help venue owners grow their businesses. Along with social media partner LocaModa, RMG is launching a location-based service (LBS) using Foursquare that is designed to filter social streams and allow advertisers to further engage with customers at the point of purchase. This new product is re-thinking location-based services as a platform and helping venues and marketers grow their businesses.


LocaModa CEO Stephen Randall added, “RMG’s leadership position in the digital out-of-home industry and their continued expansion of place-based social media across their networks, is helping to define the future of the digital out home industry. The marriage of place-based screens to social media in a venue-safe manner, makes it much easier for venues and advertisers to derive utility as well as engagement.”


New Interaction Capabilities: Use Your Mobile Device to Control the Screen in Real-Time with Screen Reach

Through a technology partnership with Screen Reach, RMG is able to create new opportunities for people to use mobile devices to engage with the DOOH screen. In the coming months this partnership should result in campaigns that turn passive media viewers into engaged participants. The Screen Reach platform allows marketers to deploy marketing programs that encourage people to play games, post pictures, and participate in quizzes and polls. RMG will even be able to reward people with instant prizing, coupons, vouchers and gifts. The possibilities for this platform are endless and present an exciting new frontier for customer engagement.


“RMG is working with best-in-class technology partners in both mobile and social to offer the most innovative and engaging technology options for consumers, advertisers and venue partners,” said Mr. McGuire.  


With today’s announcements on the heels of the recent acquisition of Executive Media Network Worldwide, Reach Media Group continues to gain momentum towards its mission to make digital out-of-home an essential part of any advertising media plan.


RMG Media Contact:

Chuck Strottman, Sr. Director, Marketing,    415-490-4185 (d)


About Reach Media Group

Named the #1 OOH TV Company of the Year and included on Ad Week Media’s 2010 OOH Hot List, RMG is one of the leading and fastest growing digital media companies in the US. Headquartered in San Francisco with offices in New York, Los Angeles, Detroit, Chicago, Princeton and Beijing, RMG owns, operates and powers Out-Of-Home TV & Video networks. As a result of its rapid expansion RMG now controls 200,000 + screens, delivering 70 + million highly desirable and elusive monthly viewers across 8 OOH TV & Video networks; In-Flight Entertainment, Fitness Entertainment, Point-of-Care, Today, Taxi Magic, Caesars Entertainment and Executive Media Networks. RMG partners with top US Advertisers in key industries such as consumer goods, auto, finance and software to deliver their target audiences out-of-home. RMG is backed by National CineMedia, LLC (NCM), Kleiner Perkins Caufield & Byers (KPCB), and Tennenbaum Capital Partners. For more information, please visit


About Customer Engagement Technology World (CETW)

With over 2,000 attendees, CETW takes place April 26-28, 2011 in San Francisco at the Moscone Convention Center. For 15 years CETW, featuring KioskCom and The Digital Signage Show, has delivered strategic, marketing and technical business solutions for organizations focused on enhancing their customer engagement programs through digital media such as kiosks, digital signage, self-service, digital out-of-home/place based media, mobile technologies and other customer-facing technologies.


The KioskCom segment of CETW provides a focused venue to learn about the benefits of using kiosks, self-checkout and other self-service technologies to improve customer engagement, increase revenues and improve operational efficiencies.  Consumers continue to show a preference for self-service kiosk activities, which can significantly increase customer loyalty, as well as customer satisfaction.  Savvy customers demand a greater range of offerings from self-service technology, enabling them to add a new level of convenience to product ordering and purchasing.


About Blue Bite

Blue Bite is a leading mobile-marketing solutions provider utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices.  The Company employs a combination of leading-edge mobile technologies to deliver virtually any digital media content including images, videos, audio mp3s, maps, games, applications and coupons to mobile phones within targeted geographic locations. Bite's offering and technology provide clients with detailed statistics and an unparalleled opportunity for advertisers to evaluate the true effectiveness of every ad campaign in real-time. Blue Bite currently has the largest proximity marketing network in the U.S. with over 1,000 locations in the top DMAs, capable of delivering over 30 million on-screen impressions and 300,000 unique mobile downloads per month.


About Groupon

Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 900 daily deals globally. To subscribe for the best deals in your city, visit To learn how to become a featured business, visit


About LocaModa

LocaModa is a place-based social media company helping locations engage customers and brands engage audiences. The company uses social media as a way to build value for the world’s leading digital place-based networks and brands. LocaModa’s patented platform turns real-time social media into highly localized services and applications for digital place-based networks, venues, event organizers and advertisers. LocaModa enables networks reaching over 100,000,000 people every month in U.S. in over 15,000 high-traffic locations (for example in cafes, supermarkets, bars, quick-serve restaurants, colleges, stadiums and on digital billboards in Times Square and Las Vegas). LocaModa is a privately held company headquartered in Cambridge, MA.


About Screen Reach

Screach is a new, unique interactive digital media platform that allows anyone to create real-time 2 way interactive experiences between a smart device - through the Screach Application ( - and any content, on any screen or within the mobile device itself effectively turning any screen you ever come in contact with (TVs in your living room, stadia, etc) into an interactive experience. Using Screach the smart phone can become games controllers, quiz answer pads, voting and polling tools, bingo cards and roulette tables – the possibilities are limited by imagination alone.

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