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SeeSaw Networks Named to the Wall Street Journal’s Next Big Thing List

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SeeSaw Networks Named to the Wall Street Journal’s Next Big Thing List

 

SeeSaw chosen from over 10,000 companies with potential to make waves in digital place-based media space

 

San Francisco, CA. March 14, 2011 - SeeSaw Networks, a leading San Francisco based digital media company, has been named to The Wall Street Journal’s The Next Big Thing list which seeks to identify and rank venture-backed companies across all industries that have the capital, executive experience and investor know-how to succeed. SeeSaw was selected from a pool of more than 10,000 companies and ranked based on proprietary data from Dow Jones VentureSource and input from Dow Jones VentureWire’s reporters and editors.

 

“Venture capitalists are always looking for companies with a new idea that will prove powerful enough to explode into the marketplace,” said Alan Murray, deputy managing editor of The Wall Street Journal. “The Next Big Thing highlights companies that we believe are worth watching and have a chance to make waves in their industry.”

 

The Next Big Thing is an annual ranking published by The Wall Street Journal. To be eligible for the ranking, a company must be based in the U.S., have raised an equity round of financing in the three years ended Nov. 30, 2010 and have a valuation of $1 billion or less. The ranking was calculated by applying a set of four financial criteria: the track records of success for both a company's founders and management; track records for the investors on its board; the amount of capital raised in the last three years; and the percentage change in a company's valuation in the last year. Dow Jones VentureWire reporters and editors also provided their perspective and expertise beyond the numbers.

 

“We are thrilled to be named to The Wall Street Journal’s The Next Big Thing list, said Peter Bowen, CEO of SeeSaw Networks. “Our leadership position in the digital place-based media space has come from continued innovation in developing and delivering unique, targeted, effective campaigns for top advertisers and it is great to be acknowledged by such a prestigious group”.

 

To view The Next Big Thing ranking, visit http://online.wsj.com/article/SB10001424052748703300904576178673309577828.html.

 

About Dow Jones

Dow Jones & Company is a global provider of news and business information and a developer of technology to deliver content to consumers and organizations across multiple platforms. Dow Jones produces newspapers, newswires, Web sites, apps, newsletters, magazines, proprietary databases, conferences, radio and video.  Its premier brands include The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, SmartMoney and All Things D. Its information services combine technology with news and data to support business decision making. The company pioneered the first successful paid online news site and its industry leading innovation enables it to serve customers wherever they may be, via the Web, mobile devices and tablets. The Dow Jones Local Media Group publishes community newspapers, Web sites and other products in six U.S. states. Dow Jones & Company (www.dowjones.com) is a News Corporation company (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV; www.newscorp.com).

 

 

About SeeSaw Networks

SeeSaw offers the most comprehensive digital place-based media solution in the marketplace.  Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – such as gas stations, kids’ gyms, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 70 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw’s network delivers over 200 million weekly gross impressions, more than a primetime TV spot. The Reach metric for SeeSaw’s network is over 11.7% and for Mom & Family life pattern over 8.7%.  SeeSaw’s demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints.  SeeSaw’s media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration.  SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness.  With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize.

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