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Interactivation Health Networks Changes Name to The Wellness Network

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Interactivation Health Networks Changes Name to The Wellness Network
The Patient Channel and The Newborn Channel to Maintain Same Name


NEW YORK, NY--(Marketwire - February 23, 2011) - Interactivation Health Networks, which acquired The Patient Channel and The Newborn Channel from NBC last year, announced today that it is changing its name to The Wellness Network. The new name reflects the company's focus on providing unique, unparalleled and relevant health and wellness content, and advertising solutions, benefiting its three core constituents -- advertisers, hospitals and consumers. The Wellness Network properties, The Patient Channel and The Newborn Channel, will retain their same brand names.


The Patient Channel and The Newborn Channel represent the largest out-of-home health media network in the United States, annually reaching 20 million patients and their caregivers and 3.1 million new moms, respectively. The Channels are valuable educational tools for healthcare professionals to empower patients and their families with information about their conditions and general wellness concerns during a hospital stay.
"Our award-winning education and lifestyle management programming is an increasingly valuable resource for both hospitals and patients as healthcare providers seek to leverage technologies and education to improve the quality of healthcare," said Dave Ross, COO of The Wellness Network. "Whether it was the birth of a baby or an unexpected health event that led to a hospital visit, patients all want to recover quickly, stay healthy and prevent future illness. Our Channels' focus on wellness aligns the healthcare provider's, hospital's and patient's goals."


With unmatched access to highly attractive demographics, The Wellness Network also enables healthcare advertisers to align their brands with award-winning content that is trusted and preferred by consumers. For example, viewers rank The Patient Channel third (behind their healthcare professional and family/friends) as a key source of health information and well ahead of broadcast television news programs, newspapers, radio and the internet. 67 percent of viewers feel that watching The Patient Channel motivated them to stay on their treatment plan, increasing patient compliance with their healthcare provider's program.
"The Patient Channel and The Newborn Channel allow brands to specifically target their marketing campaigns to engaged consumers who are open to receiving brand messages and ready to act," said Suzanne Fleming, SVP at The Wellness Network. "We connect our advertisers directly with their target audience at critical life moments alongside programming aimed at promoting a better lifestyle and maintaining good health."


More information about The Patient Channel and The Newborn Channel, as well as details about programming, sponsorship opportunities, and more can be found via the hyperlinks below. 


The Wellness Network also partners with Joint Commission Resources to produce and distribute the Joint Commission Resources Quality and Safety Education Network.
About The Wellness Network
The Wellness Network owns The Patient Channel and The Newborn Channel, the most comprehensive in-hospital TV networks. Delivered directly to patient rooms and waiting areas, the Channels provide viewers with original, award-winning health programs and advertisers with the unique ability to integrate brand messaging with content that is compelling and endorsed by healthcare professionals. The Newborn Channel broadcasts baby care and postpartum programming for new parents, reaching 60 percent of new moms. The Patient Channel features both condition-specific and preventative health programming to empower and inform patients. The Channels are available in more than 2,500 hospitals nationwide. The Wellness Network is also a partner in the Joint Commission Resources Quality and Safety Network which is a continuing medical education series for health care professionals produced by Joint Commission Resources and distributed by the Wellness Network.

For more information, visit www.thenewbornchannel.comwww.thepatientchannel.com andwww.jcrqsn.com

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