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Summit 2014 PT 2

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Global Digital Out-of-Home Revenues Will Double by 2016

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Digital out-of-home will be one of the fastest-growing media around the world over the next five years, according to Magna Global's latest ad forecast, with a compounded annual growth rate of 15.2% from 2011-2016. That puts it behind just two other media -- the super-hot categories of online video, poised to grow at an average rate of 19.6% per year over the same period, and mobile, which will grow at an average rate of 19.4% per year....

Read the full story at MediaPost Digital Outsider

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