PlayNetwork Selects SeeSaw Networks
PlayNetwork, a global leader in providing integrated media experiences for businesses, today announced they have signed an exclusive agreement with SeeSaw Networks to sell place-based advertisements for their offering of in-store video networks. PlayNetwork currently provides customized music, messaging and video entertainment services to more than 200 leading brands. They also operate retail advertising networks that reach more than 20 million viewers each month. After a broad evaluation of potential partners, PlayNetwork selected SeeSaw to be their advertising partner because of their deep expertise in integrated, place-based digital campaigns and their focus on Life Pattern Marketing....
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