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'Fourth Screen' Report Gets Fitter: Adds Big Retailers, Begins Showing Seasonal Trends

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MediaPosts Media Daily News published  an article reviewing the results of the Nielsen 4th Screen Report. Read the full article at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=131751

 
Joe Mandese, Jul 12, 2010 08:18 AM

As the category's name might imply, health club networks are getting fitter. The audience impressions for ads running on digital screens in networks such as RMG Fitness and Zoom Fitness grew 25% during the first quarter of 2010 compared with the fourth quarter of 2009, the first quarter in which Nielsen Co. published its so-called Fourth Screen Network Audience Report....

 

The results of the Nielsen Report are:

Gross Monthly Digital Video Ad Exposures, P18+
(1Q 2010 vs. 4Q 2009)

NETWORK

VENUE

1Q 2010

4Q 2009

% CHANGE

NCM

Movie Theaters

38,521,162

35,301,188

9.1%

Zoom Fitness

Health Clubs

34,747,122

29,396,229

18.2%

Screenvision

Movie Theaters

27,061,324

26,390,071

2.5%

AMI

Bar/Restaurants

25,164,102

22,609,400

11.3%

The Hotel Networks

Hotels

24,898,741

22,196,922

12.2%

GSTV

Gas Stations

21,090,293

21,306,028

-1.0%

RMG Fitness

Health Clubs

13,996,248

9,548,019

46.6%

TOTAL

 

185,478,992

166,747,857

11.2%

Source: The Nielsen Company

 
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