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New Study Vindicates Use of Digital Place-based Media

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Arbitron’s new research report not only describes the reach of digital place-based displays but also who’s viewing those screens.

By Richard Lebovitz

Though hundreds of thousands of digital screens now exist in thousands of venues around the U.S., digital signage network operators have long strived to establish a common set of metrics to prove to prospective advertisers that 1. People are viewing the screens and 2. They are taking some action — usually buying something — as a result. Thanks to Arbitron Inc., we can now add to the growing library of 
digital signage effectiveness studies 
that research firm’s latest report: the Arbitron Digital Place-Based Video Study 2010....

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