After missteps in mobile, Intel is betting big on the next big shift in computing: The Internet of Things.
In June, Intel pulled back the veil on a number of significant advancements in processing technology. It introduced its next-generation Xeon Phi processor, a piece of technology that the company predicts will drive 20 percent annual revenue growth in its high-performance computing business in the next few years. It announced new architecture for its versatile Atom chip, found in everything from tablet computers to cars. And it offered an update to the myriad processor projects—Bay Trail! Merrifield! Avaton! Rangely!—in development.
Much of this plays into Intel’s vision of the future, one that signals the company’s commitment to developing the so-called Internet of Things—and, perhaps more important, its intense desire not to miss out on another major shift in computing.
The world’s largest maker of semiconductors was, without question, a late entrant to the mobile computing space. Though Intel INTC -0.13% has historically dominated the supercomputing and personal computer markets, its lack of foresight (or timing) for the sudden and rapid growth of the mobile market allowed competitors like AMD and Qualcomm QCOM -0.12% to steal market share in the fastest-growing computing arena. With PC sales declining—Intel derives some 70 percent of its revenues from the PC market—the chipmaker is certainly aware of its own mortality. It doesn’t plan to miss the boat a second time.
“We’ve seen the screenification of the world, and now we’re moving to computational power in the environment,” says Brian David Johnson, Intel’s resident futurist and principal engineer, of the transition from smartphone- and tablet-centric computing toward wearable technology and other new types of computing that comprise the Internet of Things. “Before, we had to ask ourselves, ‘Can we take a desktop and make it fit onto somebody’s lap? Can we take a laptop and make it small enough to fit in somebody’s pocket?’ The question was always, ‘Can we do it?’ But now, as the size of meaningful computing power approaches zero, you can turn anything into a computer. So the question now becomes, ‘What do we want to turn into a computer, and why?’”
Intel clearly expects the answers to that question to be vast and diverse. During the June announcement, Johnson and other company representatives drove home the idea that the possibilities for computing applications grow exponentially as the size of meaningful computing power approaches zero, creating opportunities for mobile computing that go far beyond the tablet or smartphone. Intel thinks 500 million pieces of wearable tech will be sold globally each year by 2020. Each will pack some degree of processing power to consume and create data. (According to Gartner research cited by Intel, all of that data will generate some $2 trillion in value.)
Key to Intel’s bid in the area are two new products, Galileo and Edison. The first is a $60 development board that is compatible with Arduino, the open source electronics prototyping platform popular with “makers” and other do-it-yourself tinkerers. The second is a tiny system-on-a-chip, roughly the size of an SD card, that can be integrated into consumer products to provide processing, memory, storage, Wi-Fi, and Bluetooth connectivity and compatibility with a range of pluggable sensors.
Galileo is notable because it allows someone to retrofit a disconnected electronic device to become connected and be controlled from a smartphone. It’s a capability that other controller boards already allow, albeit with different architectures. Edison takes the general concept a step further, Johnson says, by allowing product developers to use it in items such as clothing, smart watches, smart glasses, personal robots, and other Internet-enabled appliances and devices.
If product developers take to Edison in a major way—”if” being the key word—it could put Intel out in front of its competition in the early days of the Internet of Things, a position the company has deeply coveted in the age of mobility. Better still, growth in Internet of Things technologies will also drive growth in Intel’s other major non-PC segments, a fact not lost on the company. More connected devices mean more data generated by those devices and the consumers that use them. More data means more data crunching, which means more processors needed to drive high-performance computing hardware as big data increasingly becomes a cornerstone technology for all kinds of enterprises.
This summer’s launch of Edison should provide Intel with an honest measure of whether the product designers already developing the wearable and embedded technologies that will populate the future will align their vision with Intel’s own. If they do, Intel could soon find itself powering any number of newly-connected devices that fall outside of the traditional computing markets. Which, Johnson notes, is exactly where Intel would like to be: inside.
“We’re not a PC company, we’re not a tablet company, we’re not a smartphone company. We’re an intelligence company,” Johnson says. “We can bring intelligence to anything. To me, Edison and Galileo are the first expression of that vision.”