American College of Cardiology partners with health care DOOH network
June 4, 2014
Point-of-care digital media company Health Media Network and nonprofit medical professional society the American College of Cardiology have formed a strategic partnership that will significantly increase the size of HMN's Cardiology Network while broadening the distribution of the ACC's CardioSmart initiative, the two announced.
The ACC is a 47,000-member nonprofit medical professional society with a mission to transform cardiovascular care and improve heart health. CardioSmart provides tools and resources to heart health providers and the populations they serve to enhance the dialogue between all members of the care team and improve health outcomes, according to the announcement.
Under the agreement, Health Media Network is granted the exclusive right to install digital signage display screens featuring CardioSmartTV content in the office waiting rooms of more than 13,000 cardiovascular practices nationwide.
In addition, CardioSmartTV content will be distributed across HMN's existing Cardiology Network footprint, providing additional educational content to almost 4 million cardiology patients every month, HMN said.
"The American College of Cardiology's international reputation for excellence and the organization's commitment to improving heart health is highly respected," HMN CEO Christopher Culver said in the announcement. "Health Media Network is proud to collaborate with a nonprofit organization of this stature."
"Our collaboration with Health Media Network will make it easier for the ACC and its members to bring reliable information about preventing and managing heart disease to patients, caregivers and all members of the care team," ACC past-president Dr. William Zoghbi, MD, MACC, said in the announcement. "Patients must be well informed in order to be active participants in meeting health goals, and this program will support our members' efforts to involve patients and caregivers in improving their own health outcomes."