TVNewsCheck, April 22, 2014 8:19 AM EDT
NBC-owned WRC Washington (DMA 8) today announced that the station’s local news and weather will now be available in more than 1,400 taxi cabs in the metropolitan area.
As part of a partnership between the NBC Owned Television Stations and VeriFone Systems, the taxis will also include content from NBC primetime shows and NBC news and latenight programs delivered to passengers through the VeriFone Digital Network (VNET/Taxi TV).
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“People in the Washington area already turn to NBC4 and our many platforms for the latest local news and weather,” said Jackie Bradford, WRC president-GM. “Now, they’ll have another option to get the most up-to-date information while they’re on the go.”
The locally-produced updates from WRC will include weather and news during the day. Additionally, an interactive ticker will deliver breaking news updates and headlines, enabling riders to choose to access more information right from the Taxi TV screen. The high-resolution touch-screen monitors also feature clickable tabs for additional weather, news and sports content.
The Washington, DC taxi cab launch is the latest expansion of NBC Everywhere, the digital out-of-home business operated as part of the NBC Owned Television Stations division of NBCUniversal that delivers audiences across the country access to NBCUniversal’s news, information and entertainment programming through VNET in more than 12,000 taxi cabs as well as at thousands of gas stations and other digital out-of-home platforms across the country.
Washington is the third market to launch local NBC news and information in taxis, preceded by New York and Philadelphia.