RMG and The New York Times launch digital place-based network
NYTimes.com Today’ Delivers News, Information and Video Content Exclusively From NYTimes.com to Over 800 Venues in Major Cities.
RMG Networks and The New York Times have announced the launch of “NYTimes.com Today”, a fully-branded NYTimes.com content experience for readers on the move. This digital place-based network features the latest news headlines, photos, and a selection of videos exclusively from NYTimes.com.
“We also believe this is an innovative way to extend The Times’s brand to its large audience of business professionals in our key markets.”
The network is displayed on video screens in over 800 business district cafés and eateries in the New York, Los Angeles, Chicago, Boston, and San Francisco markets. RMG's existing digital place-based network (formerly known as ‘Danoo’) has been entirely re-envisioned to emulate the familiar, trusted design of NYTimes.com.