NEWS / PRESS

RSS Feed

AdSpace looks to clean up mall metrics

Twitter Facebook

AdSpace Digital Mall Network is hoping to put mall advertising on the same playing field as TV and radio advertising by introducing new audience metrics. Instead of basing Nielsen‟s On Location viewing estimates on traffic counts provided by mall operators, AdSpace is advocating a new metrics model using Scarborough Research’s mall visit estimates as the base.

http://www.mediaweek.com/mw/content_display/news/media-agencies-research/e3i888c20be761d1d657a29e88012234213

Our Members
Touchtunes
Vector Media
AMI Entertainment Network, LLC
Access Sports Media
Life Time Fitness
AccuWeather
Elemidia
Adspace Networks, Inc.
In+Out Russian Association for Digital Place-based Networks
  © 2015 ALL RIGHTS RESERVED. DPAA.ORG
Sitemap   |   Contact Us   |   About DPAA