NEWS / PRESS

RSS Feed

AdSpace looks to clean up mall metrics

Twitter Facebook

AdSpace Digital Mall Network is hoping to put mall advertising on the same playing field as TV and radio advertising by introducing new audience metrics. Instead of basing Nielsen‟s On Location viewing estimates on traffic counts provided by mall operators, AdSpace is advocating a new metrics model using Scarborough Research’s mall visit estimates as the base.

http://www.mediaweek.com/mw/content_display/news/media-agencies-research/e3i888c20be761d1d657a29e88012234213

Our Members
Zoom Media
EYE Corp Media
Health Media Network
Nielsen Media
Gloss Media
BroadSign
AMI Entertainment Network, LLC
Vector Media
Titan
  © 2015 ALL RIGHTS RESERVED. DPAA.ORG
Sitemap   |   Contact Us   |   About DPAA