BroadSign’s 10th Anniversary Offensive: More Advertiser, Network-Friendly
Montreal, Canada on April 24, 2013 - Digital signage software maker BroadSign International, LLC celebrates its tenth anniversary with the release of a powerful new version of its SaaS platform. BroadSign X offers further enriched functionality combined with more simplified workflows and a greater degree of network automation.
The BroadSign X software version follows the introduction of BroadSign Xpress, the company’s first Android
media player hardware. BroadSign Xpress matches the full functionality of PC playback devices at a tiny
fraction of the price, thus drastically reducing the cost of network deployment. Networks that wish to use the
Android player must upgrade to the BroadSign X network management platform, available to existing client
networks free of charge.
Among other significant enhancements, advertisers can now spend budgets more efficiently using BroadSign
X’s “campaign goal” feature, which allows for a campaign to stop automatically once the desired number of ad
runs, impressions or viewer interactions have been achieved.
“We always aim to absorb the latest developments in digital signage technology and anticipate future trends,”
says BroadSign CEO, Brian Dusho. “Our latest products, the BroadSign X platform and BroadSign Xpress
Android player, reflect this approach. The practical outcome is that every new product of ours makes DOOH
media space more accessible to advertisers,” he added.
The new BroadSign X platform also boasts features such as simple screen control, RS 232 device control API,
export package checksum, day part API and TCP triggers, as well as broadcast-like video transitions.
BroadSign International LLC is the leading global provider of software-as-a-service for digital signage
networks. Its software allows networks to target out-of-home audiences, place advertising or promotional
campaigns; play back scheduled content on each screen and account for campaign performance. Some of the
world’s largest and most successful digital signage networks run on BroadSign’s platform. They take advantage
of its comprehensive functionality, reliability and virtually unlimited capacity for growing networks without
adding personnel. BroadSign is consistently ranked among the top 3 global digital signage software suppliers
and received the 2012 Global Growth Leadership Award in the Digital Signage Software market from Frost &
Sullivan. For more information about BroadSign, visit http://www2.broadsign.com/e/17752/2013-04-24/8ct48/62062515