ABC ENTERTAINMENT DRIVES VIEWERS TO TUNE-IN AS THEY GAS-UP
SANTA MONICA, Calif. – February 07, 2013 – Outcast Media, the fastest growing television network at the pump with 18,000 screens in over 100 DMAs, today announced that it has signed a deal with ABC Entertainment to air custom clips of Jimmy Kimmel Live. ABC Entertainment will also provide Outcast with clips of The View, The Chew, and other premium ABC programming. “Jimmy Kimmel Live” airs weeknights at 11:35/10:35c PM on ABC.
Outcast’s audience – also known as the “Ungettables” – consists of drivers 18 to 54 who travel more than 8,000 miles each year by car and live in the top 25 DMAs. Ungettables love to catch the news, sports, entertainment and commercials at the pump, while filling up at the gas pump – the average fuel time at an Outcast pump is 4 minutes.
“The partnership with Outcast and ABC provides us the opportunity to become part of a people’s everyday life,” said Marla Provencio, chief marketing officer, executive vice president, ABC Entertainment Group. “By providing custom content to people on-the-go, we are engaging potential new viewers and fans alike with rich, entertaining ABC programming.”
“We are very excited to offer our viewers the high quality comedic content they crave like Jimmy Kimmel Live, and in turn to help a broadcast giant like ABC reach and engage with our hard-to-reach audience,” says Outcast Co-founder Nathan Gill. “88 percent of our viewers fuel up before primetime, which offers ABC with a perfect opportunity to reach people who are on a pathway to primetime television viewing.”
Outcast is the fastest growing television network at the pump reaching 33 million monthly viewers at 18,000 screens nationwide. With engaging content that is relevant to our viewers, Outcast meets the needs of a new generation of sophisticated, multi-tasking consumers who are on-the-go and can’t be reached through traditional media. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago.
ABOUT ABC ENTERTAINMENT GROUP
The ABC Entertainment Group, comprised of ABC Entertainment and ABC Studios, develops and produces compelling programming for both national and international broadcast and digital platforms. ABC Studios’ current hits include “Once Upon a Time,” Revenge,” “Nashville,” “Castle,” “Criminal Minds (CBS),” “Army Wives (Lifetime)” and “Grey’s Anatomy.” In addition to its self-produced hits, the ABC Television Network is also home to the Emmy-winning “Modern Family,” comedy favorites “The Middle” and “Suburgatory,” the long-running “Dancing with the Stars,” and late-night’s “Jimmy Kimmel Live,” as well as some of broadcast television’s most prestigious awards shows, including The Academy Awards, the Country Music Awards, The American Music Awards and The Billboard Music Awards. The Group also includes Times Square Studios, which produces and develops daytime programming for the Network as well as for national syndication, including “General Hospital,” “The View,” “Katie” and “The Chew.” Formed in 2009, the Group has delivered some of the most successful and talked-about series on television, including “Lost” and “Desperate Housewives.”
Jay Kolbe, Sparkpr
Margo Mendez-Penate, Sparkpr