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OVAB now DPAA: leveraging new name to pursue new opportunities

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Last week’s decision by the Out-of-Home Video Advertising Bureau (OVAB) to rebrand itself as the Digital Place-based Advertising Association (DPAA) probably should have come as little surprise to people in the digital signage and kiosk industries.

Now that it has come, though, the association will use it as a springboard to seize new market share opportunities and launch new initiatives, say DPAA officials.

http://digitalsignagetoday.com/article_printable.php?id=24110&page=166
 

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