Campus Nation Network and DigiCast Networks Join Digital Place-based Advertising Association
NEW YORK, July 18, 2012-- The Digital Place-based Advertising Association (DPAA) announced today that it has added two new member networks: Campus Nation Network and DigiCast Networks.
Susan Danaher, president & CEO, DPAA, said, “The digital place-based media industry is rallying around our efforts to present our medium’s compelling story to the advertising community. I look forward to working closely with our newest members – Campus Nation and DigiCast – to continue to grow our share of ad budgets.”
Robert Alpert, chairman of Campus Nation, said, “Campus Nation is changing students’ perceptions of the typical college bookstore. Our screens reach on-the-go students through fun content and mobile interaction that engages them well beyond the walls of the store. We look forward to working with DPAA in support of their efforts to increase digital place-based media’s share of the advertising pie.”
Chris Lanman, senior vice president, DigiCast, commented, “As we continue to grow our business we see a real benefit to joining DPAA because of the access it provides to research, case studies, best practices and much more. We also look forward to contributing to DPAA by sharing our own insights and success stories, and to having a voice in the direction of the digital place-based media industry."
About Campus Nation
About DigiCast Networks
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Mark Braff / Braff Communications LLC / 201-612-0707 / mbraff@braffcommunications,.com