NEWS / PRESS

New York, NY—June 19, 2012—Kinetic, the world’s largest planner and buyer of Out-of-Home media, is excited to announce the appointment of Morten Gotterup to Executive Vice President, Business Development.

In this role, Gotterup will lead and manage all aspects of new business as it pertains to Kinetic’s US operation. He joins the agency from Avvio, where he served as a Managing Director, leading all aspects of business development for the company's online ad platform, WebAds.

“We are excited to have Morten on board. His expertise in the digital space will give us an advantage as we look to broaden our core business,” said David Payne, CEO, Kinetic Americas. “Kinetic is investing in hiring leaders like Morten from across the wider advertising spectrum who can bring unique skillsets and experiences to the agency and our clients.”

Prior to Avvio, Gotterup built an extensive resume within the digital and new media arenas, having held leadership positions at LiteLogic Ltd and Clearview Cinemas.

When asked about his new position, Gotterup responded, “I am thrilled to join Kinetic at this exciting time. The ability to provide advertisers with greater insight into consumers’ lifestyles and the environments that they engage with when away from their home is what sets Kinetic apart from other agencies. I strongly believe that this unique approach will help me demonstrate the value that the company can deliver to new and prospective clients.”

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About Kinetic
Kinetic is the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with. A WPP company and operated under tenthavenue, Kinetic’s expertise and insight helps deliver real world marketing solutions for clients across 39 offices including the UK and the US. Traditionally an Out-of-Home media agency, today Kinetic delivers wide-ranging specialist expertise through its specialist centers of excellence including ALCANCE, Aviator, Destination Media Group, Hi Rezz, Meta, Shopper2Buyer, and Target:Health. www.kineticww.com  

For more information, contact:

Sara Hogan
Kinetic
sara.hogan@kineticww.com  
212-792-7475