Posterscope USA, Bolsters Management Team With Addition of Sharon Hatch as EVP, Group Director
Posterscope, the leading Out-of-Home (OOH) communications agency network, has just announced the further expansion it’s talent base and U.S. management team with the appointment of Sharon Hatch as EVP, Group Director of the client management teams and member of the Strategic Leadership Team. Ms. Hatch is an established leader in both the OOH and general media industry, and is also known for being a strong proponent of the development of industry-wide standards and best practices within the OOH sector.
Ms. Hatch brings her extensive media experience, passion for holistic, consumer-centric planning and leadership expertise to the strategic planning teams that she will oversee. She will work alongside Posterscope’s divisions, Hyperspace (digital and innovation) and Insights to further enhance the agency’s dedication to pioneering OOH—ensuring that clients receive the maximum value from all of Posterscope’s proprietary tools and research such as their exclusive consumer knowledge tool, OCS.
Ms. Hatch will also work closely with the Executive team to further drive organic growth and new business by building on the agency’s reputation for highly consumer-centric and convergence-based planning. The role will report directly to Connie Garrido, CEO, Posterscope USA.
Says Connie Garrido, CEO, Posterscope USA, of her addition to the team, “We are extremely excited to welcome Sharon as part of our growing team. Sharon’s fervor for convergent planning and proven track record for cultivating superior client teams will further support us in our commitment to pioneering OOH for our clients—enabling them to take full advantage of the unique opportunity that OOH provides us in today’s connected consumer economy.”
Prior to Posterscope, Ms. Hatch was Managing Director of Kinetic Worldwide where she was responsible for stewarding best in class, strategically focused, Outdoor and Non-traditional media campaigns for a $300MM+ portfolio of accounts. She was also responsible for spearheading their first U.S. companywide training program, developing a major company-wide philanthropic initiative and for being a vital member of the senior management team.
Prior to her role as Managing Director, and amongst many other noteworthy positions and accolades throughout her 25+ years of media experience, Ms. Hatch led the OOH group at independent agency Horizon Media, where she more than tripled their OOH billings, helping to establish their position as a strategic leader the in the OOH Media arena. Prior to Horizon, Ms. Hatch was also Senior Partner, Associate Director of Mindshare’s WOW Factory.
Posterscope USA, part of the Posterscope Worldwide Network, has recently been named Out-of-Home Media Agency of the Year by Media Magazine for the second year in a row (2010 & 2011) and is the leading Out-of-Home communications agency offering a powerful combination of strategic insight, planning, buying scale and measurement that helps brands extract maximum value from OOH in a world of increasingly connected consumers. For more information about Posterscope USA, visit www.posterscope.com and review their various thought-leadership initiatives at www.slideshare.net/Posterscope.