DPAA Seeks Input on their latest Best Practices: RFP Response to OOH Planners and Buyers
RFP Response to OOH Planners and Buyers
The DPAA is seeking input from the marketplace prior to final release in March.
The DPAA Out-of-home (OOH) Committee developed the recommended RFP Response to OOH Agencies to make the buying process more efficient for digital place-based media sellers and OOH agencies alike. Any digital place-based media seller, network or otherwise, responding with a digital place-based media solution to an agency should reply with at least the information suggested in this document. In general, digital place-based media sellers should anticipate the agency’s need to make a quick and informed decision from the RFP response.
The full document is available on this website under the Resources tab or by follwing this link.