PRI Research Article Reveals Results of Digital Place-Based Advertising Study
CHICAGO - Platt Retail Institute (PRI) today released its Research Article, "Agency and Brand Attitudes and Perspectives Regarding Digital Place-Based Advertising," which is sponsored by Intel, Digital Signage Expo, and the Digital Place-Based Advertising Association.
"Our primary research objective was to gain insights into agencies' opinions regarding adoption of digital place-based advertising," said Steven Keith Platt, PRI Director and Research Fellow. "We looked at attitudes and perspectives of both agencies and their clients, specifically focusing on the decision-making factors that influence whether DPA will be incorporated into a marketing campaign."
Some key findings include:
Download the DPA Research Article here.
Platt Retail Institute is recognized as a world-leading expert in research and consulting to retailers, media companies, financial institutions, hardware, software, transmission, and other business enterprises seeking to impact the customer in-store experience.
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