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Summit 2014 PT 2

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Platt Retail Institute announces digital place based metrics audit reporting on audience impact.

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Platt Retail Institute announces digital place based metrics audit reporting on audience impact. PRI provides value based, technologically advanced industry-accepted analysis, with the benefit of constant updates to provide agencies with timely, audited data. PRI’s metrics are designed to confirm with the Digital Place-Based Advertising Association’s Audience Metrics Guidelines. See attached for more information.

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DPAMetricsBrochure v5 (2).pdf Size 619.53 KB
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