Premier Retail Networks, Inc. Renews, Expands Relationship with “Sam The Cooking Guy” on PRN’s
SAN FRANCISCO, Calif., November 28, 2011 – Premier Retail Networks, Inc. (PRN), a global leader in digital place-based media services, today announced the renewal and expansion of its relationship with Sam Zien and the entertaining Sam The Cooking Guy original series running on PRN’s in-store media networks in major retail outlets. The new agreement creates content integration opportunities for advertisers, from sponsored adjacencies to product placement.
Developed exclusively for PRN, the Sam The Cooking Guy video series presents simple, tasty cooking videos hosted by the 14-time Emmy-winner, frequent contributor on NBC’s Today Show, and author of three cookbooks who is known for his refreshing approach to cooking by using basic ingredients andsimple techniques.
The series of 30- to 60-second cooking videos features Sam combining a few key ingredients to create appetizing favorites, such as Pesto Pizza, Shrimp Tacos and Sweet & Sticky Ribs. The latest in a series of original video productions introduced by PRN this year, the cooking episodes appear on PRN’s Checkout TVÒ Network and HDTV Network.
“This has been a great opportunity to present bite-size videos and provide inspiration to whip up something new in the kitchen,” said Sam Zien. “I love sparking ideas for easy meals while people are out shopping."
“We are thrilled to have introduced Sam The Cooking Guy original content at retail,” said Anne White, PRN SVP of Content Strategy and Creative. “His fun, fresh approach to cooking with great brands appeals to shoppers, and the content integration opportunities make good business sense for retailers and marketers.”
About Sam Zien
With no culinary or television experience, Sam began with 2-minute cooking segments airing twice a week on a local San Diego morning show. The segments caught on and grew into a 30-minute show appropriately named ‘Sam the Cooking Guy’ - an irreverent mix of humor and easy-to-replicate recipes. His regular ‘everyman’ style combined with creating food that was “big in taste but small in effort,” helped him gain a national audience with ‘Just Cook This!’ on Discovery’s Health Channel. Zien shoots his show in his own home and doesn't believe in expensive and hard-to-find ingredients.
About Premier Retail Networks, Inc.
Premier Retail Networks, Inc. (PRN) provides digital place-based media services that enable retailers and marketers to reach consumers in more than 8,550 locations in the U.S. and Mexico. PRN works with leading retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN’s retail customers include Acme Markets, Albertsons, Associated Food Stores, BJ’s Wholesale Club, Costco, Jewel-Osco, Meijer, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market, Target, Walmart Stores and Walmart Mexico. Through advertising sales relationships with Retail Entertainment Design and indoorDIRECT, PRN also represents the in-venue networks located in Fred Meyer and Fry’s Marketplace retail stores, and in a number of leading quick service restaurants. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers.
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