DPAA Announces Record Attendance for Annual Digital Media Summit: Context Matters
October 19 Event Drew 430 Ad Agency, Client & Media Execs, Up 43% from 2010
NEW YORK, Oct. 21, 2011 – The Digital Place-based Advertising Association (DPAA) announced today that its 4th annual Digital Media Summit: Context Matters drew 430 attendees on Wednesday in New York, shattering last year’s record turnout of 300 by 43%.
Held at the New York Marriott Marquis, the daylong event examined critical topics related to digital place-based media, including contextual engagement, media planning strategies, leading edge research solutions, and the role of technology in media and advertising. Exhibits also were open to attendees.
Susan Danaher, president of the DPAA, said, “We not only blew last year’s attendance record out of the water, but we exceeded our own ambitious estimates by a wide margin. The large and enthusiastic turnout speaks volumes about the tremendous momentum in the digital place-based media sector, as seen most notably by very strong revenue growth over the past couple of years.”
Based on information collected by Miller, Kaplan, Arase from DPAA members and non-members, the sector’s revenue growth percentage (16.1%) for the first half of 2011 over the same period last year exceeded overall U.S. ad industry growth (3.2%) by a 5:1 margin. Digital place-based media’s strong showing during the first half of 2011 follows a 25% growth rate for the sector – to an estimated $1.1 billion – in 2010.
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.dp-aa.org.
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Mark Braff / Braff Communications LLC / 201-612-0707 / email@example.com