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Zoom Media & Marketing Increasing Focus on Digital Video with Appointment of TV President

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Zoom Media & Marketing Increasing Focus on Digital Video with Appointment of TV President

 

New Hire Underscores Critical Role of Video Neutral Strategies in

Digital Place-based Media

 

NEW YORK, NY (Oct 19, 2011) – Zoom Media and Marketing, one of the US' largest and fastest-growing digital place-based media companies, has appointed Judy Kenny to the position of President, Sales & Marketing. Based out of Zoom’s New York office, Kenny will lead all of Zoom’s US and UK Sales, Marketing and Research initiatives, while  working closely with top advertisers and industry organizations to drive the adoption of video neutral strategies that are fueling the growth of digital place-based media and Zoom’s broader adoption by TV advertisers.

 

Kenny joins Zoom with an extensive television background and a focus on addressing the ROI needs of clients, as advertisers continue to aggressively adopt digital place-based media via their video neutral planning.  Most recently, Kenny was responsible for the Sales, Marketing and Research strategies for Newscorp’s 20th Television.    Prior to that, she helped restructure the fledgling MyNetwork TV Network, also under Newscorp.  Kenny spent the previous ten years helping to build the Univision, Inc. assets, where as head of Univision Sales she and her team grew revenues from $100M to $1 billion over that 10 year period.  Before that she worked at the ABC Television Network for almost nine years in several dayparts including PrimeTime sales.  Kenny began her career in media at BBDO where she rose to VP/AMD.  

 

“Judy's experience and knowledge of the television industry is a huge resource to Zoom as we continue to expand our video capabilities. Clients and agencies are seeking to extend the efficiency of their video assets, and Judy is the proven leader to help us serve those solutions to our agency and client partners," shared François de Gaspé Beaubien, Zoom's Chairman and CEO.  “More and more advertisers and agencies are using digital place-based media to optimize the reach and efficiency of their video ad campaigns, and a leader who has built organizations that serve those client needs is exactly who we need today.  We are thrilled to have Judy lead our US and UK divisions and I know that her expertise and contribution will be felt quickly and dramatically both within Zoom and our overall industry.”

 

“This is an incredible time to join Zoom, as they are one of the leaders in the rapidly growing digital place-based media industry,” said Kenny. “Zoom’s diverse offerings can uniquely deliver a more affluent and captive audience. When combined with Zoom’s other integrated media assets we can offer tremendous solutions for advertisers who are looking for a better ROI.  We will continue to provide a valuable complement/alternative to advertisers’ marketing initiatives with a focus on making it easy to do business with us.   I am simply thrilled to be joining this team.”

 

Zoom was also pleased to announce that Tom Lapcevic, President of Zoom's ClubCom division, operating the company’s entire digital back end as well as all Local Sales, will now be assuming responsibility for all venue development and reporting directly to the CEO.  "Tom has been a tremendous resource and leader as we have expanded our digital footprint globally" shared de Gaspé Beaubien.  "This increased responsibility is a testimony to his expertise and ability to deliver on how best to serve our venue partners."

 

As part of this transition, Zoom’s former President Dennis Roche has resigned and is no longer with the organization.  "I want to take this opportunity to thank Dennis Roche for his service," shared de Gaspé Beaubien.  "Dennis was instrumental in putting us on the map and I am very grateful for all his dedication. Recognizing the need for more senior-level TV experience at Zoom, Dennis and I sat together and realized this move would potentially diminish his current role, so we amicably agreed to part ways.  After 9 productive and positive years of working together, I wish him the very best in his future endeavors."

 

Ranked #2 on Mediaweek’s 2010 “Out-of-Home Hot List,” Zoom is one of the fastest growing and most successful companies in the digital place-based media industry. With US headquarters in New York City and sales offices in Atlanta, Chicago and Los Angeles, Zoom works with the nation’s top marketers, including Procter & Gamble, Unilever, Johnson & Johnson, Colgate, Coca Cola, Pepsi, General Motors, Hyundai, Paramount Pictures, Verizon, Sprint and others.  Zoom recently completed the installation of its award-winning digital media platform in over 340 LA Fitness locations, firmly establishing Zoom as the nation’s largest provider of digital media solutions to the health club industry, with an ad-supported digital network of more than 1,800 gyms and fitness centers nationwide.

 

About Zoom Media & Marketing

Zoom Media Group Inc. operates on a worldwide basis digital and fixed media networks that reach active consumers in over 12,400 venues, including fitness centers, bars & restaurants, indoor soccer facilities, bowling centers, and family entertainment centers. Zoom’s digital place-based network audiences are measured by The Nielsen Company, and with over 25,000 digital screens and over 55,000 billboard locations worldwide, Zoom Media Group reaches over 100 million monthly viewers.  Zoom Media & Marketing is a brand of Zoom Media Corp. and is the largest digital fitness media company in the US, with over 1,800 venues in 135 markets; has a network of over 3,000 bars and restaurants across over 50 markets; and is the official media partner of the indoor soccer and bowling industries. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and experiential marketing programs.

 

Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners. For more information, please visit www.zoommedia.com.

 

For more information:

François de Gaspé Beaubien

Chairman & CEO

Zoom Media Group

M: 514-887-6601

fdegb@zoommedia.com

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