DPAA ANNOUNCES NEWEST MEMBER: TOUCHTUNES INTERACTIVE NETWORKS
Digital Place-based ADVERTISING ASSOCIATION ANNOUNCES NEWEST MEMBER: TOUCHTUNES INTERACTIVE NETWORKS
NEW YORK, Oct. 17, 2011-- The Digital Place-based Advertising Association (DPAA) announced today that TouchTunes Interactive Networks has joined the association as its newest member and 36th overall.
TouchTunes is the largest interactive out-of-home entertainment network in North America, providing entertainment and marketing solutions to 50,000 bars and restaurants. TouchTunes attracts millions of transactions every day through its network of TouchTunes Digital Jukeboxes and TouchTunesTV screens. The company holds an unmatched presence in the bar arena, reaching and engaging the coveted, tech-savvy 21-35 age demographic.
Susan Danaher, president of the DPAA, said, “TouchTunes is an innovative, rapidly growing company that is on the leading edge of contextual engagement with consumers. We look forward to working closely with them and tapping into their expertise to help further the advancement of the digital place-based media industry.”
“TouchTunes Interactive Networks is one of the fastest growing out-of-home networks in North America and we are thrilled to be a member of the Digital Place-based Advertising Association,” added Christian McMahan, chief marketing officer of TouchTunes Interactive Networks. “We look forward to being part of the team and joining the other outstanding companies working in this exciting sector.”
The digital place-based sector has experienced strong growth this year. Revenue growth percentage (16.1%) for the first half of 2011 over the same period last year exceeds overall U.S. ad industry growth (3.2%) by a 5:1 margin. Digital place-based media’s strong showing during the first half of 2011 follows a 25% growth rate for the sector – to an estimated $1.1 billion – in 2010.
On October 19, the DPAA will hold its 4th annual Digital Media Summit: Context Matters at the New York Marriott Marquis (http://dp-aa.org/2011DigitalMediaSummit.php). The daylong event (8am – 5pm) will examine critical topics related to digital place-based media, including contextual engagement, media planning strategies, leading edge research solutions, and the role of technology in media and advertising. Exhibits also will be open to attendees.
About TouchTunes Interactive Networks
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.dp-aa.org.
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Mark Braff / Braff Communications LLC / 201-612-0707 / mbraff@braffcommunications,.com