DIGITAL PLACE-BASED ADVERTISING ASSOCIATION ANNOUNCES THREE NEW BOARD MEMBERS
NEW YORK, Oct. 3, 2011-- The Digital Place-based Advertising Association (DPAA) announced today that three new members have been elected to the organization’s board of directors. Joining the ten-member board are Michael Bush, CEO of NTN Buzztime; Garry McGuire, CEO of Reach Media Group; and Dominick Porco, CEO of Adspace Networks, Inc.
Susan Danaher, president of the DPAA, said, “Michael, Garry and Dominick are tremendous additions to our board. Collectively, they will bring diverse and valuable marketing and media experience to our discussions, along with their unique perspectives on the digital place-based media business.”
Bush was appointed CEO of NTN Buzztime in April 2010, bringing to the company more than 23 years of executing successful business growth strategies and building sustainable shareholder value. Before joining Buzztime, Bush was president and CEO of 3 Day Blinds, Inc. where he was credited with leading the business through the recent housing crisis and stabilizing its finances. He also served as president and chief executive at Anchor Blue Retail Group, Dockers' Outlets by MOST and Bally North America, and as COO/EVP at Movado Group, Inc.
McGuire joined Reach Media Group as CEO in July 2009. He is responsible for all aspects of the company's profitable growth and market expansion strategy. McGuire joined Reach Media Group with more than 15 years of advertising, marketing and general business experience on the client-side as a chief marketing officer and on the agency-side as president of several domestic and international ad agencies. He was chairman of Icon Internet Ventures, which owns and publishes affinity websites that aggregate target audiences, and served as president of Gyro HSR, a leading independent digital marketing agency.
Porco is recognized as one of the most accomplished executives in the out-of-home advertising marketplace. Porco joined Adspace in 2005 with a vision of a new in-mall digital media network focused on bridging the gap between consumer promotion and brand advertising. Implementing his vision, Porco spearheaded a revolutionary new programming strategy for the network that integrated important and relevant shopping information with advertising. Today, the Adspace Digital Mall Network has grown to include 1,800 HD plasma screens in 137 Class A malls in 43 top DMA’s in the U.S. Before joining Adspace, Porco was president of News America Marketing, the $1 billion in-store advertising division of News Corp Ltd.
Bush, McGuire and Porco join current DPAA board members Mike DiFranza (chairman), president and founder, Captivate Network; Francois de Gaspe Beaubien, chairman & chief coaching officer, Zoom Media; Jim Harris, CEO, Wall Street Journal Office Network; D. Scott Karnedy, chief sales officer, Premier Retail Networks; Mike Nickerson, VP, advertising, AMI Entertainment; Charles Richardson, SVP, Care Media Holdings and the DPAA’s Danaher.
The digital place-based sector has experienced strong growth this year. Revenue growth percentage (16.1%) for the first half of 2011 over the same period last year exceeds overall U.S. ad industry growth (3.2%) by a 5:1 margin. Digital place-based media’s strong showing during the first half of 2011 follows a 25% growth rate for the sector – to an estimated $1.1 billion – in 2010.
On October 19, the DPAA will hold its 4th annual Digital Media Summit: Context Matters at the New York Marriott Marquis (http://dp-aa.org/2011DigitalMediaSummit.php). The daylong event (8am – 5pm) will examine critical topics related to digital place-based media, including contextual engagement, media planning strategies, leading edge research solutions, and the role of technology in media and advertising. An exhibit hall also will be open to attendees.
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.dp-aa.org.
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Mark Braff / Braff Communications LLC / 201-612-0707 / mbraff@braffcommunications,.com