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DPAA and Platt Institute to work together

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Platt Retail Institute announces the establishment of a business relationship with the Digital Place-based Advertising Association (DPAA) to provide special access to PRI publications and research for DPAA members.

 

DPAA members will pay discounted rates to purchase PRI’s quarterly North American Digital Signage Index as well as PRI Working Papers, Research Reports, Research Articles, and other articles for sale from the PRI Resource Library. PRI also has many free publications, including the quarterly Journal of Retail Analytics and hundreds of articles contained in its Resource Library that will be offered to DPAA members. 

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