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Clay Shirky to Keynote DPAA’s 4th Annual Digital Media Summit

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Daylong Event to be Held October 19 at New York Marriott Marquis

NEW YORK, Sept. 22, 2011 – The Digital Place-based Advertising Association (DPAA) announced today that Clay Shirky, a prominent thought leader on the social and economic impact of digital technologies, and popular speaker at the influential TED Conferences, will present the keynote address at the DPAA’s 4th annual Digital Media Summit: Context Matters at the New York Marriott Marquis on Oct. 19.

The daylong event (8am – 5pm) will examine critical topics related to digital place-based media, including contextual engagement, media planning strategies, leading edge research solutions, and the role of technology in media and advertising. An exhibit hall also will be open to attendees.

Susan Danaher, president of the DPAA, said, “Clay Shirky is a dynamic speaker who is one of the finest thinkers on the changing role of media and how people consume, produce and share media today. As Digital Place-based is increasingly linked with mobile and social media, attendees can look forward to his enlightened perspective on what the future holds for brands and their engagement with customers.”

Writing extensively about the Internet since 1996, Shirky is the author of the best-selling books “Here Comes Everybody” and “Cognitive Surplus.”  “Here Comes Everybody” explores how organizations and industries are being upended by open networks, collaboration and user appropriation of content production and dissemination. “Cognitive Surplus” reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that is transforming our world.

Shirky holds a joint appointment at New York University, as an Associate Arts Professor at the Interactive Telecommunications Program (ITP) and as a Distinguished Writer in Residence in the Journalism Department. He is also a Fellow at the Berkman Center for Internet and Society, and was the Edward R. Murrow Visiting Lecturer at Harvard's Joan Shorenstein Center on the Press, Politics, and Public Policy in 2010.

Over the years, he has had regular columns in Business 2.0 and FEED, among other publications, and his writings have appeared in The New York Times, the Wall Street Journal, Harvard Business Review, Wired, Computerworld and Foreign Affairs. In addition to writing, Shirky has a consulting practice focused on the rise of decentralized technologies such as peer-to-peer, web services and wireless networks that provide alternatives to the wired client/server infrastructure that characterizes the Web.

Shirky joins Nancy Hill, president and CEO of the American Association of Advertising Agencies, on the list of announced speakers for the Digital Media Summit. Hill will be the Summit’s opening speaker. Panels and additional speakers will be revealed shortly.

Summit sponsors and exhibitors to date include the 4A’s, Akoo, AMI Entertainment, Ayuda Media Systems, Captivate Network, Care Media Holdings Corp., Consumer Engagement Technology World, Digital Signage Federation, GfK MRI, NEC Display Solutions, Premier Retail Networks, The Wall Street Journal Office Network and Zoom Media & Marketing.

Stan Weil, head of sponsorship and exhibit sales for the Summit, said there are a limited number of sponsorship and exhibitor opportunities remaining, including the prestigious platinum/luncheon sponsorship package.

Companies interested in sponsorship packages and exhibit space can contact Weil at or 914-649-6684. To register for the conference, visit

About DPAA

Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit




Mark Braff / Braff Communications LLC / 201-612-0707 / mbraff@braffcommunications,.com

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