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Industry News Archive


N.Y. Subway Riders Can Now Shop on Amazon While Underground
Digital out-of-home ads target 1.2 million people daily ... Read full article Twitter Facebook
The Incredible, Insatiable Media Consumer
While one would think that the abundance of media channels already gushing and overlapping with content would bring consumers close to saturation, apparently there i... Read full article Twitter Facebook
Shazam and Adspace Networks Inc. Partnership Brings Shazam-Enabled Screens to Millions of Mall Shopp
Shazam® and Adspace Networks Inc. today announced a partnership to bring Shazamable advertisements to over 200 shopping malls nationwide via the Adspace Digital Mal... Read full article Twitter Facebook

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DPAA Press Releases
DPAA Press Release Archive


Digital Place Based Advertising Association Study Identifies Continuing Share Shift from Digital and
A new survey of agency media planners conducted by the Digital Place Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets in... Read full article Twitter Facebook
MyersBizNet Survey Identifies Audience Value, Quality of Network Sales Teams and Availability of Inn
A survey conducted among 250 advertiser and agency executives by MyersBizNet has identified audience value, quality of network sales teams and the availability of i... Read full article Twitter Facebook
CLEAR CHANNEL AIRPORTS JOINS DIGITAL PLACE BASED ADVERTISING ASSOCIATION
The Digital Place Based Advertising Association (DPAA) announced today that Clear Channel Airports has signed on as the latest company to join the association. ... Read full article Twitter Facebook

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Ad Nation

Coca-Cola will kick off their holid...

Coca-Cola will kick off their holiday campaign "Make Someone Happy" on November 27th with a new TV spot featuring Santa Clause drinking Coca-Cola. The campaign will run through late December and also include digital, print, out-of-home and radio elements (Business Wire)

Old Spice follows up their viral "s...

Old Spice follows up their viral "stalking Mom" ad with a new commercial, featuring dads, who are only too happy for their son to move out of the house. The original mom-themed ad gained 10 million YouTube views (CNET)

Blackberry launches a new trade-in ...

Blackberry launches a new trade-in promotion, offering as much as $550 to iPhone users who trade in, and purchase BlackBerry's Passport smartphone (CNET)

Microsoft reduces the AT&T Lumia 63...

Microsoft reduces the AT&T Lumia 635 smartphone to $39, without a contract (CNET)

Dunkin' Donuts prepares to start te...

Dunkin' Donuts prepares to start testing a mobile ordering capability, following a strong performance from the digitally-integrated version of its DD Perks loyalty program, which has surpassed the 2 million mark, since its Jan 2014 launch (MarketingDaily)

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