DPAA
Summit 2014 PT 2

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Industry News
Industry News Archive


Go2Digital, LLC Selects BroadSign International, LLC for Digital Signage in Croatian Shopping Malls
Croatian digital signage network, Go2Digital, LLC, has selected BroadSign International, LLC’s cloud-based digital signage software to power its screens in shoppin... Read full article Twitter Facebook
Chicago Transit Authority Expands Smart Beacons Pilot with Titan
The Chicago Transit Authority (CTA) has announced an expanded pilot of smart beacon technology in partnership with Titan, the leader in transit-based traditional and... Read full article Twitter Facebook
Digital Place Based Ad Revenue Exceeds $1 Billion and Growing: DSPulse’s Interview with Barry Frey
Barry Frey gave this exclusive interview to Nurlan Urazbaev, Editor-in-Chief of digitalsignagepulse.com ... Read full article Twitter Facebook

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DPAA Press Releases
DPAA Press Release Archive


Digital Place Based Advertising Association Study Identifies Continuing Share Shift from Digital and
A new survey of agency media planners conducted by the Digital Place Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets in... Read full article Twitter Facebook
MyersBizNet Survey Identifies Audience Value, Quality of Network Sales Teams and Availability of Inn
A survey conducted among 250 advertiser and agency executives by MyersBizNet has identified audience value, quality of network sales teams and the availability of i... Read full article Twitter Facebook
CLEAR CHANNEL AIRPORTS JOINS DIGITAL PLACE BASED ADVERTISING ASSOCIATION
The Digital Place Based Advertising Association (DPAA) announced today that Clear Channel Airports has signed on as the latest company to join the association. ... Read full article Twitter Facebook

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Ad Nation

Patron Tequila selects Mullen as it...

Patron Tequila selects Mullen as its new lead agency of record. The agency will also handle media planning and buying (Mullen)

DHL supports Germany's Leipzig Gewa...

DHL supports Germany's Leipzig Gewandhausorchester's annual tour through the U.S., Nov 3 to Nov 10, as official logistics partner of the music ensemble. Concerts will be performed in Houston, Boston, Newark, New York and Washington, D.C. (Business Wire)

Barnes & Noble launches a premiere ...

Barnes & Noble launches a premiere educational toys & games science center in select stores nationwide and online at bn.com. These stores feature leading scientific toys and games from top brands, for children grades kindergarten through eighth (Business Wire)

Pandora Jewelry launches its collec...

Pandora Jewelry launches its collection of Original Disney-inspired jewelry pieces, in collaboration with Disney Consumer Products. The collection includes silver and 14-karat gold charms with the iconic images of Disney characters including Mickey Mouse (PR Newswire)

Estée Lauder has acquired RODIN oli...

Estée Lauder has acquired RODIN olio lusso, a skin care brand founded by New York stylist Linda Rodin (WWD)

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