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Industry News Archive


Online Ad Viewability Problems Worse Than Reports Suggest
Should Digital Place-based Media Leverage Online Advertising’s Viewability Problems? ... Read full article Twitter Facebook
On The Go Travel Station Network Nielsen Rated
MTA New York City Transit, the agency of the Metropolitan Transportation Authority that operates New York City’s bus and subway system, proudly announces that the ... Read full article Twitter Facebook
Vengo Brings Your ‘Corner Store’ and More to Where You Are
The first time I heard of Vengo was a few weeks ago, following an announcement from the DPAA (Digital Place-Based Advertising Association), and I was surprised to le... Read full article Twitter Facebook

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DPAA Press Releases
DPAA Press Release Archive


media mea llc Joins Digital Place Based Advertising Association
NEW YORK, April 6, 2015 – The Digital Place Based Advertising Association (DPAA) announced today that media mea llc has joined the trade organization. ... Read full article Twitter Facebook
Vengo Joins Digital Place Based Advertising Association
NEW YORK, March 18, 2015 – The Digital Place Based Advertising Association (DPAA) announced today that Vengo has signed on as the latest company to join the associ... Read full article Twitter Facebook
Intel on Board: Jose Avalos Named to Digital Place Based Advertising Association's Board of Directo
NEW YORK, March 10, 2015 – The Digital Place Based Advertising Association announced that Intel's Jose Avalos, Worldwide Director of Visual Retail, has been voted ... Read full article Twitter Facebook

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Ad Nation

AT&T opens a new Store of the Futur...

AT&T opens a new Store of the Future in Daly City, CA, one of only a dozen such concept stores in the state that use an innovative retail experience to reflect mobile lifestyles with personalized customer engagement (PR Newswire)

L'Oreal announces its Multicultural...

L'Oreal announces its Multicultural Beauty Division, charged with matching products in the Company's current portfolio with the needs of multicultural consumers, while getting retailers to take part in the strategy (WWD)

Nationwide becomes the first carrie...

Nationwide becomes the first carrier to introduce Automated Mobile Hail Estimating, a new service that uses a mobile unit with high-definition cameras and software technology to quickly identify and estimate hail damage. Network TV, National Cable, National Internet and National Newspapers are traditionally in the mix (Business Wire)

Sephora introduces a new product li...

Sephora introduces a new product line from stylist Sally Hershberger, called 24K, in stores this July (WWD)

Miu Miu opens a shop in the Miami D...

Miu Miu opens a shop in the Miami Design District (WWD)

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