DPAA
Summit 2014 PT 2

MEMBER DIRECTORY

PlayNetwork

With traditional print and TV advertising on the decline, PlayNetwork’s exclusive place-based advertising networks present an opportunity to reach people at the point of purchase where they are most open to receive and act on marketing messages.  Through our highly targeted and exclusive venue partnerships, PlayNetwork Advertising creates fully immersive brand experiences by using experiential and event-based strategies in conjunction with out of home video advertising.  Our networks run on more than 7,000 screens across 2,500 locations reaching more than 4 million shoppers and diners each week with coverage in 197 DMAs. 

Alpha Moms Network

With over 1,100 locations nationally and weekly traffic of over 1,000,000, PlayNetwork’s Alpha Mom Network utilizes multiple OOH and experiential touch points in each venue to reach decision-making college-educated influential alpha moms 25-49 with high household income. With an average dwell time of 60 minutes, this audience spends a great deal of time at the venue being exposed to the messaging, with 3rd party verified brand recall rates ranging from 80-95%.  We utilize signage, literature distribution couponing, sampling, sponsorships, digital OOH TV network (in select locations), online media, and product placement.

Included Venues:  My Gym,
The Little Gym, JW Tumbles, Kidville, HQ Carousel, Pump It Up, BounceU, GameTruck, Journeys Kidz, and Ashley Furniture Home Store.

Young Adults Network

Our Young Adults Ad Network extends nationwide and is comprised of popular and cutting edge fashion retailers and hospitality venues that attract more than 6 million consumers monthly.  This network captures these young adults in a receptive mindset.  On average 86% notice the in store TV programming, and these locations feature interaction with brands in a social environment with 69% shopping and or dining in groups.

Included Venues:  Journeys, Underground Station, Steve Madden and Dick’s Last Resort

Payday Loan & Check Cashing Network

The PlayNetwork Payday Loan & Check Cashing Network is comprised leading financial service locations and offers exclusive access to a strong working class community.  With a large Hispanic demographic there is an opportunity to reach these highly sought after consumers accounting for more than $860 Billion in disposable income.  The network includes 280 locations and monthly impressions of over 6 million.

Included Venues:  PLS Financial and National Money Mart

Contact
http://www.playnetwork.com/#/programs/branded-networks/ 

PlayNetwork Advertising
333 Washington Ave. North Suite 300
Minneapolis, MN 55416
Contact Steve Lovell 
612-373-7031
slovell@PlayNetwork.com  

PlayNetwork LA
15301 Ventura Blvd., Building D, Ste. 200
Sherman Oaks, CA 91403
Contact - Derek Phillips
818-205-9124
dphillips@playnetwork.com

 

About PlayNetwork

PlayNetwork is a global leader in providing exceptional media experiences to over 250 global businesses like Starbucks, Gap, Nordstrom, Holiday Inn and MAC Cosmetics.  We focus on connecting the voice of their brand to consumers across multiple touch points including branded music, in-store messaging, new media and video.

 

 

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