Digital Place-based Audience Research

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Digital Place-based Audience Research

Audience research for digital place-based networks is conducted on a custom basis. Research companies that have conducted audience research for DPb networks include:

Arbitron
GfK Custom
Nielsen On Location
Edison

This list of research companies is illustrative, not exhaustive.

Nielsen Fourth Screen Network Audience Report

The Nielsen Fourth Screen Network Audience Report is a quarterly syndicated report that compiles audience estimates from custom audience research completed by Nielsen for DPb networks into a single report.

DPAA Audience Metrics Guidelines Disclosure Forms
Use the Audience Metrics Guidelines to inform what you should be measuring in order to report comparable audience data.

Take a look at these other pages:

- Audience Guidelines
- Advertiser Insights
- Ad Spending Forecasts
- Consumer Insights
- About Channel Planning (members only)
- About Marketing Mix Modeling (members only)
- Nielsen IMS: Digital Placed-based R & F’s (members only)