Advertiser/Agency Insights

DPAA Strategic Media Planners Survey

(Internal Member Report Only)

This is an annual DPAA- sponsored study designed and executed among an online sample of 3,100+ strategic media planners at the largest national media planning/buying ad agencies and major national marketers with media or advertising titles.

The objectives of the research are to develop insights about the following:

• Awareness of digital place-based networks on an unaided and aided basis
• Digital place-based network usage in last 12 months, by network
• Reasons cited for the usage of digital place-based media
• Factors that could facilitate increased usage of digital place-based media
• Planners’ perceptions of advertiser awareness of and value propositions of digital place-based media
• Ad spending future intentions for digital place-based media
• Perceptions of the quality of network sales staffs

DPAA conducted this research in 2009, 2010 and in 2011. These reports are available on DPAA’s Members only web site (click link at the top of the page to login and get your report).

Take a look at these other pages:

- Audience Guidelines
- Audience Research
- Ad Spending Forecasts
- Consumer Insights
- About Channel Planning (members only)
- About Marketing Mix Modeling (members only)
- Nielsen IMS: Digital Placed-based R & F’s (members only)