Welcome to DPAA
Digital Place-based networks engage consumers when they are in an active mode, establishing meaningful connections in content that is relevant to them at the time they encounter it. For more about what DPb is watch the short video clip to the right. Then browse this site and DPAA's InfoCenter to get access, insights and resources to one of the fastest growing media sectors, digital place-based media.
The Digital Place-based Advertising Association (DPAA) is a not for profit trade organization that exists to drive consistent growth for the industry through collaboration among advertisers, agencies, place-based digital and video advertising networks and their suppliers.
The DPAA is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy and evaluate the effectiveness of digital place-based advertising networks.
NEWS / PRESS
Men's Wearhouse will acquire Jos. A. Bank for $1.8 billion. Together, the two retailers will have more than 1,700 stores in the U.S., with estimated sales of $3.5 billion (Men's Wearhouse)
DPAA is Proud to be a 2012 ANA Thought Leader Partner.
The Association of National Advertisers (ANA) leads the marketing community by providing its members insights, collaboration, and advocacy. ANA’s membership includes 400 companies with 10,000 brands that collectively spend over $250 billion in marketing communications and advertising.
Click to find out more about how this benefits DPAA members and the industry as a whole.