DPAA
Summit 2014

Welcome to DPAA

Digital Place-based networks engage consumers when they are in an active mode, establishing meaningful connections in content that is relevant to them at the time they encounter it. For more about what DPb is watch the short video clip to the right. Then browse this site and DPAA's InfoCenter to get access, insights and resources to one of the fastest growing media sectors, digital place-based media.

The Digital Place-based Advertising Association (DPAA) is a not for profit trade organization that exists to drive consistent growth for the industry through collaboration among advertisers, agencies, place-based digital and video advertising networks and their suppliers.

The DPAA is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy and evaluate the effectiveness of digital place-based advertising networks.

NEWS / PRESS

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Australia’s office media specialist, Executive Channel, has converted 800 displays in 250 locations across five cities to BroadSign International, LLC’s digital signage so...
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Adspace Networks Inc., the largest digital place-based video network in the country, will now rely solely on Nielsen’s On Location data to track monthly traffic trends for i...
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Branded Cities and Grand Visual have teamed up to create a dynamic DOOH campaign targeting creative agencies, media buying agencies and advertisers attending Adweek in New Yor...

EVENTS

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The DPAA's 7th Annual DPAA Summit - Video Everywhere will be held at the Crowne Plaza New York ...

Ad Nation

Lancome kicks off the fifth annual ...

Lancome kicks off the fifth annual Genifique Day initiative to benefit St. Jude Children's Research Hospital. Lancome will be raising funds for the cause through a social media campaign (PR Newswire)

VIDEOS

PHOTOS

SOCIAL
ONLINE PLANNING TOOL

 

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Exclusive Member Benefit

The DPAA's online planning tool InfoCenter helps you find all the critical information you need to know about digital place-based advertising networks. From venue types to demographics, ad formats, proof of performance and much more.

Go to DPAA's InfoCenter

Our Members
Access Sports Media
VeriFone Media
CBS Outdoor
Cedar Fair
AccuWeather
Health Media Network
PlayNetwork
Campus Nation
Intel
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