Audience Metrics Guidelines


The DPAA Audience Metrics Guidelines are the first step towards developing audience measurement standards for the industry.

 Digital place based networks can download the Audience Metrics Guidelines and share it with their research partners before conducting audience studies.  Use the Audience Metrics Guidelines to inform what you should be measuring in order to report comparable audience data.

See below to download FAQ's, the full Audience Metrics Guidelines document and the glossary of terms.




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