Audience Metrics Guidelines

The DPAA Audience Metrics Guidelines are the first step towards developing audience measurement standards for the industry. Digital place-based networks should download the Audience Metrics Guidelines and share it with their research partners before conducting audience studies. Use the Audience Metrics Guidelines to inform what you should be measuring in order to report comparable audience data.

See below to download FAQ's, the full Audience Metrics Guidelines document, and the audience measurement disclosure form and the glossary of terms.

You can also go to DPAA's planning tool InfoCenter to search all networks with disclosure form on file.

Disclosure Forms

Below are completed Audience Metrics Guidelines Disclosure Forms. Only DPAA member companies may post forms on this site.

Attachments

1_DPAAs Guidelines FAQs.pdf	Size	522.13 KB
DPAA Audience Metrics Guidelines.pdf	Size	1.62 MB
DPAA Audience Metrics Research Disclosure Form_Appendix A_Fill-in.doc	Size	218.5 KB
DPAA Glossary of Terms.pdf	Size	438.8 KB

Member Disclosure Forms

Adspace_DPAA Research Disclosure Form.pdf	Size	624.09 KB
AMI Entertainment_DPAA Research Disclosure Form.pdf	Size	629.87 KB
Captivate_DPAA Research Disclosure Form.pdf	Size	624.03 KB
CARE Media Holdings_ KidCARETV_DPAA Research Disclosure Form.pdf	Size	576.51 KB
CARE Media Holdings_ PetCARETV_DPAA Research Disclosure Form.pdf	Size	576.68 KB
CARE Media Holdings_ Womens HealthCARETV_DPAA Research Disclosure Form.pdf	Size	577.69 KB
CBS Outernet GameStop TV_DPAA Research Disclosure Form.pdf	Size	623.11 KB
HCMN_DPAA_Audience Metrics Disclosure Form.PDF	Size	880.2 KB
Indoor Direct_DPAA Research Disclosure Form.pdf	Size	620.59 KB
PRN_DPAA PRN Research Disclosure Form Costco HDTV.pdf	Size	625.81 KB
PRN_DPAA Research Disclosure Form_Checkout.pdf	Size	624.93 KB
PRN_DPAA Research Disclosure Form_Fred Meyer Frys Networks.pdf	Size	619.1 KB
RMG Fitness Entertainment Network DPAA Disclosure Form.pdf	Size	621.68 KB
The Newborn Channel_DPAA Audience Metrics Research Disclosure Form.pdf	Size	5.08 MB
The Newborn Channel_DPAA Research Disclosure Form_ Ad Effectiveness.pdf	Size	5.31 MB
The Patient Channel_DPAA Audience Metrics Research Disclosure Form.pdf	Size	5.29 MB
The Patient Channel_DPAA Research Disclosure Form_Patient Study.pdf	Size	6.05 MB
TouchTunes DPAA Audience Metrics Research Disclosure Form.pdf	Size	675.58 KB
Wall Street Journal Office Network_DPAA Audience Metrics Research Disclosure Form June 2011.pdf	Size	3.58 MB
Zoom Fitness Digital Network_OVAB Audience Metrics Research Disclosure Form.pdf	Size	364.05 KB