Digital Place-based Advertising Spending Forecasts

PQ Media GOBAL Digital Out of Home Media Forecast 2011-2015 4^th EDITION

The PQ Media Digital Out of Home Media Report is prepared on an annual basis. It provides five-year advertising spending historical perspective and five-year  projection for digital place-based networks and for digital billboards and signage.

This is the fourth year that PQ Media has produced this report.

If DPAA members elect to purchase the 254 page report they can save $200 when they log into the DPAA Members Only section and access the special savings link.

Miller Kaplan Arase Advertising Revenue Reporting

(Board of Directors/Members only Report)

DPAA member networks are asked to provide their advertising revenues, on a confidential basis, to Miller Kaplan Arase, the accounting firm, on a quarterly basis.

DPAA recently expanded the scope of the ad revenue reporting to include non-member networks but to date only one non-member network provides their data.

Miller Kaplan provides a report to DPAA on a quarterly basis that consolidates all member network ad revenues and shows current quarter and year to date ad revenues and percent change from the prior year.

This report is shared with DPAA’s Board of Directors on a quarterly basis.

On a semi-annual basis, the DPAA issues press releases that address digital place-based ad revenue growth and compares our growth to competitive media. 

Take a look at these other pages:

- Audience Guidelines
- Audience Research
- Advertiser Insights
- Consumer Insights
- About Channel Planning (members only)
- About Marketing Mix Modeling (members only)
- Nielsen IMS: Digital Placed-based R & F’s (members only)