Digital Place-based Advertising Spending Forecasts

Miller Kaplan Arase Advertising Revenue Reporting

DPAA member networks are asked to provide their advertising revenues, on a confidential basis, to Miller Kaplan & Arase, the third party accounting firm, on a quarterly basis.

Miller Kaplan provides a report to DPAA on a quarterly basis that consolidates an aggregated number of all participating network ad revenues and shows current quarter and year to date ad revenues and percent change from the prior year.

This report is shared, in aggregate, with DPAA’s Board of Directors on a quarterly basis and the Agency Advisory Board.

On a semi-annual basis, the DPAA issues press releases that address digital place-based ad revenue growth and compares our growth to competitive media. 

NETWORKS: If you are a network and would like more information about participation please go to this page.

AGENCIES: If you are interested in finding out more about these reports please contact Anna.Fountas@dp-aa.org

PQ Media GlOBAL Digital Out of Home Media Forecast

The PQ Media Global Digital Out of Home Media Report is prepared on an annual basis. It provides five-year advertising spending historical perspective and five-year  projection for digital place-based networks and for digital billboards and signage in the US and 27 other countries.

Take a look at these other pages:

 - Audience Guidelines
- Audience Research
- Advertiser Insights
- Consumer Insights
- About Channel Planning (members only)
- About Marketing Mix Modeling (members only)
- Nielsen IMS: Digital Placed-based R & F’s (members only)