DPAA
Summit 2014

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Nielsen On Location Webinar Understanding the Digits in DPb Research
Start: Tuesday, December 11, 2012 - 12:00pm
End: Tuesday, December 11, 2012 - 1:30pm

The webinar will be led by Richard Zackon, professor of media research at NYU, and topics to be covered include: use of the Nielsen On Location reports, video trends, media metrics, and terminology. A brief agenda is below for your reference.

 

§ Media Impressions and Media Math

§ Measurement: TV, OOH, DPb

§ Nielsen On Location Report

§ FAQs about Nielsen On Location Report

§ Cross Media Usage Comparison

§ Dialogue: How can we learn together?

 

Details

Topic: Nielsen On Location Webinar: Understanding the Digits in DPb Research

Date: Tuesday, December 11, 2012

Time: 12:00 pm, Eastern Daylight Time

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To register for this meeting

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1. Click the link to the right REGISTER FOR THIS MEETING

2. Register for the meeting.

Once the host approves your request, you will receive a confirmation email with instructions for joining the meeting.

 

Richard Zackon

  • Facilitator for Nielsen’s Council for Research Excellence
  • Education: Yale, Stanford, Fordham

Grad Studies: Statistics, Communication Research, Law

  • Industry: Advertising & Media professional since 1973: Planning, Buying, Sales, Research, Executive coaching
  • Academic teaching: Media - University of Texas, Audience Measurement - NYU

Register

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