2013 ANA Brand Masters Conference presented by The New York Times
Start: Wednesday, April 17, 2013 -
End: Friday, April 19, 2013 -
||Wednesday, April 17, 2013 at 5:00pm
||Friday, April 19, 2013 at 5:00pm
INTERCONTINENTAL HOTELS GROUP: LEADING A GLOBAL MARKETING TRANSFORMATION
Larry Light, a leading global branding expert, was appointed Chief Brands Officer of InterContinental Hotels Group (IHG) in March 2012. During Larry’s short tenure at the company, he has led a global marketing transformation within the organization. Learn how IHG has changed their corporation through the power and discipline of “Brand Leadership Marketing”, which is both a process and a mindset. This approach is galvanizing the company behind the goal of building first choice brands for their guests and their owners, as well as stakeholders and employees.
Chief Brands Officer
InterContinental Hotels Group
DENNY’S: REJUVENATING AN AMERICAN ICON
Frances Allen is a key member of the executive team brought in to transform the Denny's brand. Since joining, Denny’s has posted six straight quarters of positive same store sales growth and has revamped its marketing and brand strategy to reflect its new positioning as America’s Diner. Discover how Denny’s achieved this rapid turnaround, reconnected with its customers and established itself as a ‘brand on the move’ once again.
Executive Vice President and Chief Marketing Officer
Confirmed speakers include:
Co-Founder, President & CEO
Chief Marketing Officer