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Summit 2014

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Digital Out-of-Home: Stepping Up To The Next Level
Start: Wednesday, April 11, 2012 -
End: Wednesday, April 11, 2012 -

MediaPost

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Digital Out-of-Home: Stepping Up To The Next Level

The digital out-of-home sector has fared better than most in the advertising world during the economic downturn of the last few years. Revenues have continued to grow and new players continue to enter the market. Advertisers are seeking to reach their audiences at every point along the path-to-purchase and the ability of DOOH platforms to dynamically leverage sight, sound and motion (and increasingly touch) where it counts is increasingly delivering tangible results. Scarcely a week goes past without a new network launching, a new measurement offering being deployed or a new display technology being launched. Everyone seems to want a piece of this growing sector. Standards are rising and competition is increasing as the industry matures.

But is the sector limited to being a media niche or can it be a mainstay of a brands' integrated communications plans? What will it take to move beyond specialist agencies so that DOOH media are factored into the planning and buying process at generalist agencies. Is that the key to unlock larger budgets and bring even more advertisers to the sector? This conference brings together sector experts and practitioners with clients, generalist planners and buyers, researchers and creatives to discuss the steps the sector needs to take in order to realize its true potential.

Hear from some of the best minds in the sector and the broader media business as they define the critical steps your business needs to build success in digital out-of-home media.

The Digital Out of Home Forum is designed to help marketing executives understand the potential and rapidly changing market dynamics of digital out-of-home advertising. The program focuses on strategies and tactics marketers and agencies can use to deploy digital-out-of-home into their upcoming plans, as well as identifying the best sources of assistance so they can take action.

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MediaPost will host the fourth annual Digital Out-of-Home Awards to celebrate the year’s most innovative and effective advertisements in the realm of digital out-of-home media.

The 9 categories of this year's awards will cover everything from the best digital out-of-home brand campaigns, to the most innovative use of technology and delivery formats, to the best use of location, and the best integrations with other forms of media.

Winners will be announced at the 5:30 PM Cocktail Reception at the conclusion of Digital Out-of-Home Forum & Expo on Wednesday April 11 in New York City.

 

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