Selling to Media Strategists and Buyers:
Selling to Media Strategists and Buyers:
How to Engage Them in Digital Place-based Conversation
The DPAA Strategic Media Planning Committee is proud to announce and invite you to our upcoming webinar, "Selling to Media Strategists and Buyers: How to Engage Them in Digital Place-based Conversation," brought to you in cooperation with the Digital Signage Federation.
The presentation is a result of the work done by the DPAA’s Strategic Media Planning Committee and will be presented by its chairwoman, Jennifer Bolt, who also co-chairs the DSF’s Membership Committee. The presentation is geared to network sales forces, and is intended to help them understand the perspective of Media Planners and how best to call on them. DPAA and DSF members please mark your calendars and join us for this presentation August 17th at 2PM Eastern. DPAA & DSF members must register to attend.
DPAA’s Strategic Media Planning Committee’s mission is to enable Strategic Planners and DPAA members to most effectively and efficiently conduct business. As such the committee has been working to identify the key questions strategic planners want answered from media providers and outline the expectations that strategic planners have of sellers in terms of preparation for sales calls and development of programs. Committee members include chairwoman: Jennifer Bolt/rVue, Jack Sullivan/Starcom, David Dietze/Captivate, Tracey Blaine/OMA, Tracey Lipton/OMA, Scott Lyon/Captivate, Peter Bowen/SeeSaw Networks, Jim Spaeth/Sequent Partners, Christina Radigan/OMG, Sean Smith/DraftFCB, Paul Lindstrom/Nielsen, and Bill Ketcham/Adspace.
DPAA and DSF are cooperating on this webinar and will be included as part of DSF’s monthly educational webinar series. Through its Education Committee the DSF offers a monthly webinar program series and is dedicated to creating and disseminating an educational program that will result in member companies operating more professionally, productively, profitably and responsibly.
About Jennifer Bolt:
As SVP, Chief Strategy Officer at rVue Jennifer Bolt brings 22 years of media strategy experience to the Strategic Media Planning Committee. In her most recent role as Executive Director, Engagement Planning and Innovation at TracyLocke, Bolt led her team in client strategy across traditional, non-traditional and emerging media. She was also the champion of the agency’s innovation initiative which evaluated and recommended new technologies and digital media platforms for marketplace viability and partnerships. Some of Bolt’s clients included 7-Eleven, American Airlines, Coors Brewing Company, Harrah’s Entertainment, JCPenney, Polaris, Pepsi, Tabasco, Victory Motorcycles, and Yum! Brands. Her extensive retail and CPG experience includes consultation on digital signage networks. As a thought leader in the industry, Bolt serves on advisory boards for the DSE and DPAA. She also serves on the Board of Directors for DSF.
Founded in 2007, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.dp-aa.org.
About Digital Signage Federation:
DSF's Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF and affiliate groups. It provides government lobbying to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry. For more information, visit www.digitalsignagefederation.org.
For more information about this webinar or the DPAA please contact:
Director, Member Services
For more information about the DSF, please contact: