Digital Influencers

The internet has changed the way consumers get and act upon information and lately has been touted as the most important media by Americans, edging out TV in 2010.  49% said they would drop television, and 48% said they'd give up their Internet connection, according to Arbitron Inc. and Edison Media Research.   But did you know that more video is watched in public venues than online?  Is your digital strategy missing a key component of real behavioral and geo-targeting efficiencies?

According to Arbitron’s Digital Place-based Video Report 2010, teens and adults are 79% more likely to have viewed place-based video than online video in the past week.

Click here to schedule a custom presentation on how digital place-based advertising complements your digital strategy.