Case Studies by Category

For your convenience here is a summary of the case studies available below.

Product Categories Include:

Ailments
Alcoholic Beverage
Apparel
Automotive
Business Services
Beverages
CPG
Electronics
Entertainment
Financial services
Insurance
Online/digital
Other
QSR
Telecom
Technology & Transportation

Venue Types Include:

Health Clubs
Medical
Multi Venue
Business
Restaurant
Retail
Travel/Transportation

Networks listed Include:

Adspace Digital Mall Network
Captivate Network
CARE Media Holdings – Womens HealthCARE TV& KidCARE TV
CMT Creative Mobile Technologies
Ecast Network
elevate DIGITAL
Everwell
Health Media Network
Multi Network Case studies
PRN Premier Retail Networks
RMG Networks
Wellness Network - Patient Channel & Newborn Channel
WSJ Office Media Network
Zoom Media & Marketing

The grid below provides access to over 50 blinded and unblinded case studies from DPAA member networks. Click on the blue arrows to sort the column and click on the underlined words to open/download the corresponding case study as a PDF. List is sorted by Category by default.

Category	Brand-blinded	Venue Types	Network

Apparel	Champion - C9 Apparel	Health Clubs	Zoom Media
Apparel	Athletic Apparel Brand	Health Clubs	Zoom Media
Apparel	Athletic Insoles	Health Clubs	Zoom Media
CPG	Women's Shaving Cream	Health Clubs	Zoom Media
CPG	Chocolate Candy	Retail	PRN Checkout TV
CPG	Throat Lozenges	Retail	PRN Checkout TV
Entertainment	TV Tune In	Retail	PRN Chckout TV
Entertainment	Gaming	Retail	PRN Checkout TV
Entertainment	Video Gaming	Retail	PRN Checkout TV
Online/digital	Cable Service Provider	Retail	PRN Checkout TV
Consumer Electronics	HDTV's	Retail	PRN HDTV
CPG	Chocolate Candy	Retail	PRN HDTV
CPG	Flavored Water	Retail	PRN HDTV
Entertainment	Movie DVD Trailer	Retail	PRN HDTV
Entertainment	Home Theater	Retail	PRN HDTV
Ailments	Medication	Medical- Pediatrician's offices	CARE Media - Kidcare TV
Ailments	Medication	Medical- OB/GYN offices	CARE Media - Women's Healthcare TV
Ailments	Medication	Medical- Pediatrician's offices	CARE Media - Kidcare TV
Ailments	Heart Health brand	Medical- Hospital rooms	The Wellness Network - Patient Channel
Alcoholic Beverages	Domestic beer brand	Business- Office building elevators	Captivate Network
Alcoholic Beverages	MGD64 case study-2010 Digital Media Summit	Health Clubs	Zoom Media
Alcoholic Beverages	Whisky brand	Business- Office building elevators	Captivate Network
Alcoholic Beverages	Premium bourbon, scotch or whisky brand	Business- Office building lobbies	WSJ Office Media
Alcoholic Beverages	Low Calorie Beer	Health Clubs	Zoom Media
Alcoholic Beverages	Maker's Mark case study-Digital Media Summit	Business- Office building lobbies	WSJ Office Media
Automotive	Luxury Automotive	Business- Office building elevators	Captivate Network
Automotive	Automotive brand sedan	Business- Office building elevators	Captivate Network
Automotive	Luxury auto	In-flight entertainment	RMG Networks
Automotive	Leading auto brand -two vehicles	Business- Office building elevators	Captivate Network
Automotive	Auto	Business- Office building lobbies	WSJ Office Media
Beverages	Energy Drink	Health Clubs	Zoom Media
Business Services	Leading mobile software brand (B to B)	Business- Office building elevators	Captivate Network
Business Services	Package delivery (B to B)	Business- Office building lobbies	WSJ Office Media
Business Services	CRM software ( B to B)	Business- Office building lobbies	WSJ Office Media
Business Services	Office space- executive suites/meeting rooms/virtual offices(B to B)	Travel/Transport- Taxi cabs	Creative Mobile Technologies
CPG	Kashi	Health Clubs	Zoom Media
CPG	Diet Coke	Health Clubs	Zoom Media
CPG	Toothbrush-new product	Restaurants- Bars	Zoom Media
CPG	Leading throat lozenge	Retail-	PRN Checkout TV
CPG	OTC allergy (Schering-Plough) 2009 Digital Media Summit	Multi Venue - 17 Networks	Multi Network, DPAA case study
CPG	Hair loss treatment	Health Clubs	RMG Networks
CPG	Rogaine case study-2010 Digital Media Summit	Health Clubs	Zoom Media
CPG	Female Shower Product	Health Clubs	Zoom Media
CPG	Men's Body Wash	Health Clubs	Zoom Media
CPG	Mens Hair Loss Treatment	Health Clubs	Zoom Media
CPG	Tampons	Health Clubs	Zoom Media
CPG	Baby Food brand	Medical- Hospital rooms	The Wellness Network - Newborn Channel
CPG	Naturally Nora (with Video from 2011 Digital Media Summit)	Malls	Adspace Digital Mall Network
CPG	Playtex Sport (with video from 2011 Digital Media Summit)	Health Clubs	Zoom Media
Electronics	Samsung Galaxy Note	Business - Office Building Elevators	Captivate Network
Electronics	Smartphone	Restaurant- Bars	Zoom Media
Electronics	Leading video game console	Retail	PRN- Checkout TV-Wal-Mart
Electronics	Home theater	Retail	PRN- HDTV Wall
Electronics	Brand familiarity	Business- Office Building Elevators	Captivate Network
Electronics	Blackberry Case study-2009 Digital Media Summit	Business- Office building lobbies	WSJ Office Media
Electronics	Dell (with Video from 2011 Digital Media Summit)	Business - Office Building Elevators	Captivate
Electronics	Intel (with Video from 2011 Digital Media Summit)	Business - Office Building Lobbies	WSJ Office Media
Entertainment	Nat Geo Wild's Big Cat Week	Sports Venues	Access Sports Media
Entertainment	CBS Films' Faster	Restaurants- Bars	Zoom Media
Entertainment	NBA TV	Restaurants- Bars	Zoom Media
Entertainment	VH1 case study-2009 Digital Media Summit	Restaurants- Bars	Zoom Media
Entertainment	VH1	Restaurants- Bars	Zoom Media
Entertainment	Performance arts organization brand	Travel/Transportation- Taxi cabs	Creative Mobile Technologies
Entertainment	Verizon Droid	Restaurants- Bars	Zoom Media
Financial services	Capital One Bank	Health Clubs	Zoom Media
Financial services	Asset Management	Business- Office building elevators	Captivate Network
Financial services	OppenheimerFunds	Business- Office building elevators	Captivate Network
Financial services	Consumer Banking	Business- Office building elevators	Capitvate Network
Financial services	Bank's reward credit card	Business- Office building elevators	Captivate Network
Financial services	Investment management brand ( B to B)	Business- Office building elevators	Captivate Network
Financial services	Bank brand ( B to B)	Business- Office building elevators	Captivate Network
Financial services	Mutual fund brand	Business- Office building elevators	Captivate Network
Financial services	Financial services brand- new bond (B to B)	Business- Office building lobbies	WSJ Office Media
Financial services	BMO Harris Bank	Multi Venue	Elevate DIGITAL
Insurance	Progressive Insurance	Health Clubs	Zoom Media
Insurance	Anthem BCBS	Health Clubs	Zoom Media
Insurance	Leading insurance brand	Travel/Transportation- In-flight entertainment	RMG Networks
Online/digital	Leading search brand	Multi Venue - Cafes/delis, health clubs and in-flight	RMG Networks
Online/digital	Yahoo case study-2010 Digital Media Summit	Multi Venue - Health clubs, hotel rooms, taxis, gas stations, malls, QSR	Multi-network
Online/Digital	Hotels.com case study 2010 Digital Media Summit	Business- Office building elevators	Captivate Network
Other	Target P-fresh	Health Clubs	Zoom Media
Other	Grocery Chain	Business- Office building elevators	Captivate Network
Other	Hallmark	Movie screens	NCM Media
Other	Home improvement chain	Business- Office building elevators	Captivate Network
Other	US Army case study-2010 Digital Media Summit	Multi Venue - Bars, Restaurants, Malls, Interactive game (Best ranger)	Ecast Network
Other	MJ Fox- Team Fox 2008 Digital Media Summit	Multi Venue 22 Networks	Multi Network DPAA case study
Other	Walmart	Health Clubs	Zoom Media
QSR	Coffee brand	Business- Office building elevators	Captivate Network
QSR	Coffee brand	Business- Office building elevators	Captivate Network
QSR	Jack in the Box	Bars	AMI Entertainment
Telecom	AT&T	Restaurants- Bars	Zoom Media
Telecom	Comcast- Chicago	Health Clubs	Zoom Media
Telecom	Sprint All Together Now	Restaurants- Bars	Zoom Media
Telecom	Telecom technology brand	Business- Office building elevators	Captivate Network
Telecom	Time Warner Cable	Health Clubs	Zoom Media
Telecom	Verizon Super Bowl	Restaurants- Bars	Zoom Media
Travel & Transportation	Hotel Chain	Business- Office building elevators	Captivate Network
Travel & Transportation	Four Star hotel	In-flight entertainment	RMG Networks
Travel & Transportation	New hotel brand	Business- Office building elevators	Captivate Network
Travel & Transportation	Airline-promotional offer	Business- Office building elevators	Captivate Network
Travel & Transportation	Leading hotel brand	Business- Office building elevators	Captivate Network
Travel & Transportation	Airline- new offer	Business- Office building elevators	Captivate Network
Travel & Transportation	ORDA Whiteface Ski Resorts	Restaurants- Bars	Zoom Media
Travel & Transportation	Online travel	Business- Office building elevators	Captivate Network
Travel & Transportation	Cruise line	Business- Office building elevators	Captivate Network
Travel & Transportation	Online travel booking	Business- Office building elevators	Captivate Network
Travel & Transportation	Online travel booking	Business- Office building elevators	Captivate Network
Travel & Transportation	Hotel brand ( B to B)	Business- Office building lobbies	WSJ Office Media