DPAA
Summit 2014 PT 2

Case Studies/Advertising Effectiveness Research


These case studies are from marketers and digital place-based networks showcasing the success of various advertising campaigns.
The common threads running though these case studies are:

  • Digital Place-based Media is an excellent environment to drive usage by targeting potential consumers where they spend most of their time throughout the day… working, shopping and playing.
  • Digital Place-based Media is a highly relevant environment to increase brand awareness; introduce new products; enhance brand perceptions and create a lift in purchase intent.

Digital Place-based Media gives marketers a platform to create a media and marketing program where they can have an emotional connection with their target audience.




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