Case Studies/Advertising Effectiveness Research

These case studies are from marketers and digital place-based networks showcasing the success of various advertising campaigns.
The common threads running though these case studies are:

• Digital Place-based Media is an excellent environment to drive usage by targeting potential consumers where they spend most of their time throughout the day… working, shopping and playing.
• Digital Place-based Media is a highly relevant environment to increase brand awareness; introduce new products; enhance brand perceptions and create a lift in purchase intent.

Digital Place-based Media gives marketers a platform to create a media and marketing program where they can have an emotional connection with their target audience.

There are a number of case studies that were presented at DPAA’s 2008, 2009 and 2010 Digital Media Summits available here.  

The 2007 SeeSaw Networks custom study called ‘Engaging People with Digital Out-of-Home Media’ is  national online study designed and executed by OTX Research that measures awareness, attention, and attitudes of consumers to digital place-based media. Available here