Consumer Insights

Gfk MRI National Study of the American Consumer
GfK’s MRI national study of US consumers is the most widely used multi-media resource among strategic media planners.

Ipsos Mendelsohn Affluent Survey
The Ipsos Mendelsohn Affluent Survey focuses solely on the top fifth of US consumers based on household incomes of $100,000 or more. This national syndicated study covers...

Experian Simmons National Consumer Study
Experian Simmons brings consumer targets to life with vivid and complete profiles including lifestyles, attitudes, purchase behaviors and media use.

Scarborough Research
Scarborough Research is the most widely used resource for local market consumer shopping insights. The Scarborough syndicated service measures 77 local markets and also includes a national database covering...

CRE Video Mapping Study
The objectives of the research were to develop an in-depth understanding of consumers’ exposure to media throughout the day as they participate in their daily activities. 

Take a look at these other pages:

- Audience Guidelines
- Audience Research
- Advertiser Insights
- Ad Spending Forecasts
- About Channel Planning (members only)
- About Marketing Mix Modeling (members only)
- Nielsen IMS: Digital Placed-based R & F’s (members only)