Strategic Planning Committee

Strategic Planning (NEW)

Chairman: Jennifer Bolt/Tracy Locke

Mission: To enable Strategic Planners and DPAA members to most effectively and efficiently conduct business

2011 Potential Goals:

• Identify the key questions strategic planners want answered from media providers
• Outline the expectations that strategic planners have of sellers in terms of preparation for sales calls and development of programs
• Identify the planning tools and the most efficient means for inclusion
• Identify a palate of creative strategic uses of the medium to be used in marketing events/materials.