DPAA
Summit 2014 PT 2

Research and Standards Committee


Mission:

Provide guidance and make recommendations on research that ultimately will help to drive growth for the industry.

Main areas of work:

  • Inclusion and expansion of measurement in syndicated research
  • Custom research (surveys) regarding usage and perceptions of DPb media
  • Efficacy research-standardizing questions/metrics collected
  • Audience Metrics Guidlines/Disclosure Forms

 

Chairman: Scott Marden/Captivate Network 

Liaison: Anna Fountas, DPAA

 




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