Research and Standards Committee

Mission:

Provide guidance and make recommendations on research that ultimately will help to drive growth for the industry.

Main areas of work:

• Inclusion and expansion of measurement in syndicated research
• Custom research (surveys) regarding usage and perceptions of DPb media
• Efficacy research-standardizing questions/metrics collected
• Audience Metrics Guidlines/Disclosure Forms

Chairman: Scott Marden/Captivate Network 

Liaison: Anna Fountas, DPAA