Research and Standards Committee

Chairman: Dr. Ray Pettit, PRN

Mission: Provide guidance and make recommendations on research that ultimately will help to drive growth for the member networks and the industry

Main areas of work:

• Develops industry-wide research goals and initiatives
• Work toward the development of “Audience Metric Standards”
• Work to amass Case Studies that address the ROI of digital place-based media
• Provide guidance in developing reach & frequency models of digital place-based media that can be incorporated into planning systems
• Further, provide guidance in developing data necessary to be incorporated into channel planning models