POINTS OF VIEW 2013 STUDY DIGITAL PLACE-BASED VIDEO REPORT


Over 108 million Americans see a video display each month, according to this 2013 study of the medium by Arbitron and Scarborough. Points of View examines Scarborough data to set universe estimates for digital place-based video by benchmarking the size and profile of total viewers for 10 distinct formats across the United States.

Which digital place-based format draws the largest audience and which one attracts the most hard-to-reach young male adult demographic?

Download the report now to find out.

The venue formats studied in this report are:

  1. Airports
  2. Doctors’ Offices/Hospitals
  3. Gas Stations
  4. Grocery Stores
  5. Health Clubs/Fitness Centers
  6. Office Building Lobbies
  7. Office Building Elevators
  8. Restaurants/Bars
  9. Retail Stores
  10. Shopping Malls





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