POINTS OF VIEW 2013 STUDY DIGITAL PLACE-BASED VIDEO REPORT
Over 108 million Americans see a video display each month, according to this 2013 study of the medium by Arbitron and Scarborough. Points of View examines Scarborough data to set universe estimates for digital place-based video by benchmarking the size and profile of total viewers for 10 distinct formats across the United States.
Which digital place-based format draws the largest audience and which one attracts the most hard-to-reach young male adult demographic?
Download the report now to find out.
The venue formats studied in this report are:
- Doctors’ Offices/Hospitals
- Gas Stations
- Grocery Stores
- Health Clubs/Fitness Centers
- Office Building Lobbies
- Office Building Elevators
- Retail Stores
- Shopping Malls